You know one of the things that you’ve already mentioned is that Audience Access is much more than just a digital program. It is built on a chatbot platform that allows you to communicate and collect data so every time anybody accesses that program,...
So we had a venue looking to apply for a grant, and one of the questions on that grant application was how many folks had visited one of the local restaurants near the venue? So to do that, they had collected about 2100 text messages or phone numbers, or to be more...
From my perspective the other wonderful thing about digital is that it’s digital and you can change it, you can add advertisers halfway through the run, if you notice a typo you can go in and change it. I’ve heard horror stories of past years printing...
