It’s no secret that if you want your business to be successful, you need to identify your audience. Armed with this, many small businesses feverishly conduct numerous hours of research trying to identify their target audience. But unfortunately, many times, this effort goes unanswered as to “who” this audience is.
Why Your Business Is Not Reaching Their Target Audience & How To Hit The Mark
Are you left wondering why your business is not hitting the mark? According to Forbes online, the influx of marketing platforms has “created confusion” and more options doesn’t always mean better. This has made it utterly frustrating to find your target audience. Equally frustrating for business owners is knowing who to market to, but not knowing where to find this target audience. And often, businesses misidentify their target audience which leads to wasted time and money.
This leaves many business owners thinking they can only play the hand they’re dealt. But with performing arts advertising, this does not have to be the case. In fact. With performing arts advertising, many businesses find they are playing their best hand. Advertising your business in printed performing arts program books and digital signage gives you a powerful tool that feels like you’ve been dealt a winning hand every time.
About Performing Arts Advertising
- By a 57% comparison to other advertising tools, performing arts advertising has been able to reach difficult audiences
- Over 60% of the consumers that purchase performing arts tickets are women
- 70% of the women that purchase performing arts tickets are more likely to make a purchase from supporting businesses and brands
- Nearly 85% of the patrons are 35 years of age or older (which is 68% of the U.S. population)
- 38% of performing arts patrons hold a doctoral degree (compared to 9.9% of the entire U.S. population)
The truth is, it’s hard to try to find this type of audience let alone finding them all in one place that remains engaged throughout a performance.
What Performing Arts Advertising Can Do For Your Business
Performing arts program book and digital signage advertising can be an easy and cost-effective way to reach your audience. Unlike other advertising strategies, performing arts advertising allows your business to reach a hard to reach audience.
Performing arts advertising offers the diversity of age, income, and education which is hard to find in today’s marketing clutter.
Remember, your business advertising resources are an investment. Digital advertising can have your business lost in the crowd but performing arts advertising can help you maintain a visible presence that will leave a lasting impression on your target audience. Your business can conveniently reach audiences that aren’t as attentive to digital marketing. More importantly, performing arts advertising is dedicated to a clear and loyal niche demographic so you can rest assured, your message will be in front of the right audience at the right time.
You don’t have to feel like the odds are stacked against you, let performing arts advertising be your winning hand every time. Good selling!