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Our mission at Onstage is to produce the highest quality, luxury program books available to venues and performing arts groups. Along the way, we’ve developed long relationships with many venues, and we know better than anyone that every organization offers a unique audience experience.

Sitting down to write an article about the AT&T Performing Arts Center (ATTPAC) in Dallas brought us a different challenge, as very few venues offer such extensive programming, such a variety of genres, and so many community programs. That’s before we even consider the massive size of the campus itself and it’s many options for performing artists!

We had to stew on this one overnight because so many aspects of this venue deserve recognition. After much thought, we decided to honor ATTPAC’s unique Elevator Project, a division of ATTPAC created to bring Dallas area’s more marginalized artists a professional performance platform.

AT&T Performing Arts Center’s Elevator Project

According to their website, the Elevator Project launched in 2014 to provide small, emerging, and historically marginalized arts organizations and artists with a quality performance venue in the Dallas Arts District. Each season offers audiences a remarkable variety of performances across all genres, with the projects chosen through a competitive process.

Elevator project applicants must be Dallas-based. We appreciate the fact that special consideration is given to groups who don’t have a performance space to call home, for these are the groups who truly need exposure! Successful projects often include:

  • new and experimental works
  • ethnically and culturally specific projects
  • performances designed for unique spaces on the sprawling ATTPAC campus

Performances can range from single-night presentations to multi-week runs. They include:

  • music
  • cabaret
  • theater
  • spoken word
  • dance
  • comedy
  • opera
  • and others

Historically made possible by the support of the City of Dallas Office of Cultural Affairs (now the Office of Arts & Culture), this program encourages small arts organizations and individual artists to take this opportunity to excite, entertain, and stimulate an appreciative audience.

Most of these shows occur in Hamon Hall in the Winspear Opera House, or in the 6th Floor Studio Theatre in the Wyly Theatre.

The Winspear Opera House & Wyly Theatre at AT&T Performing Arts Center

Our admiration of the Elevator Program is so fierce because these artists get to experience genuinely world-class venues!

The Winspear

John Allison of Opera Magazine has hailed the Winspear as one of America’s finest opera houses. Per their website, The Margot and Bill Winspear Opera House is a 21st-century reinterpretation of the traditional “horseshoe” style opera house, engineered specifically for the performance of opera and musical theatre.” Its stages are also equipped perfectly for ballet and other types of dance.

  • Foster + Partners designed it under Pritzker Prize-winning architect Norman Foster and Deputy Chairman Spencer de Grey.
  • It seats an audience of 2,200.

The Wyly Theatre

The Dee and Charles Wyly Theatre is arguably the most versatile theatrical performing space on the planet! It was designed by REX/OMA, Joshua Prince-Ramus (partner in charge) and Rem Koolhaas.

The Potter Rose Performance Hall in Wyly can be shaped into several configurations: including proscenium, flat floor, or thrust configurations.

This variable sort of space adds to the uniqueness of each Elevator Program event hosted at ATTPAC, and keeps audiences wanting more!

Our Role

Program book publishing is the core of our business at Onstage. We seek to shine a spotlight upon artists, venues and advertisers in the best light and present them to a well-cultured audience. If you are interested in reaching patrons at the The Winspear Opera House & Wyly Theatre at AT&T Performing Arts Center we’re the people to call.

Onstage Publications is proud to work with such an illustrious organization as AT&T Performing Arts Center, and we appreciate their endeavor to bring lesser-known performing artists and performance styles to the front of the industry. Who knows where the next Tchaikovsky will come from? We have a feeling he or she might be from Dallas!

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