One of the bigger questions surrounding performing arts digital signage is how much does it cost? Though the actual truth of the cost is far more nuanced than just one big number, the important thing to keep in mind throughout the evaluation process is that it is an investment. It is one that can have major returns, especially if you work with the right company that has the experience to help your performing arts digital signage stand out.

To help you make an informed decision on whether installing performing arts digital signage is the right step for your venue, and what you should be looking for when it comes to vendors that offer this service, please consider the following:

1) Research expenses

The first cost is the simplest one: Determining whether you need the digital signage, to begin with, and at what scale. When deciding on whether to install digital signage in your performing arts venue, there are many costs that need to be considered – in terms of time and money.

Once you have determined the need for the digital signage in your venue, your research expenses might (and should) consist of understanding the different types of digital signage that are available. You must also learn what software will be used for the digital signs themselves, and user-friendliness behind it. This research will likely end up being more of a cost in time for your staff rather than in money.

2) License Fees

It is important to keep in mind that most back-end digital signage software has license fees associated with it as well as upfront fees. Do not forget about these fees in your cost analysis and during the decision-making process. If the sticker price seems low, it might be too good to be true, so definitely make sure to ask detailed questions about fees during the process.

3) Borrowing costs

Regardless of what type of digital signage is chosen, there needs to be careful consideration of the decision whether to lease or to buy. Each one has its pros and cons, so really weigh the options available. Leasing allows for less up-front cost while buying outright might give you better flexibility. Think about what goals you are trying to achieve with your performing arts digital signage, and how that fits with your long-term strategy.

4) Installation

Once you have evaluated the options and made the decision on what equipment fits your needs, the next step is installation. Typically, this is a two-step process and it is crucial to ensure that your budget includes separate costs for both steps. The first step is having a site survey conducted for feasibility. The second step is the actual installation of the equipment based on the site survey results.

5) Programming

The part that many find challenging about performing arts digital signage is not the above-mentioned, but the actual programming itself of the digital signs. A successful performing arts digital sign playlist rests on the experience and expertise of someone running it, so you must ensure that your budget allows you to invest in this aspect. You will need to budget for someone’s expertise and time running your new performing arts digital signage.

These are some of the most important factors to consider before installing your performing arts digital signage. Though it might seem initially that there are hefty costs associated, there are many ways to mitigate these costs to ensure that you are getting exactly what you need. By working with a team that has the right level of expertise and experience, your investment will become significantly stronger and you can have the right level of guidance to ensure that you are maximizing the investment by having top-quality performing arts digital signage content.

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