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From my perspective the other wonderful thing about digital is that it’s digital and you can change it, you can add advertisers halfway through the run, if you notice a typo you can go in and change it. I’ve heard horror stories of past years printing programs and then noticing an error and having to do like a thirty thousand dollar reprint of programs. It makes my job a lot less stressful to know that it’s not written in stone and can make changes up to the last second or beyond!

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