If your performing arts venue is considering using digital signage in your lobby or common areas, then you know that your choices can be a bit overwhelming.

But before you have your digital displays picked out, there are a few things to consider first.

To get the most out of your digital signage for your performing arts venue you will want to consider the following:

What is the overall objective for your digital signage?

Before choosing whether you are going to do a video wall or separate video displays throughout your performing arts venue, you need to ask yourself “what is the overall objective for our venue’s digital signage?”

Marketing upcoming events

New sponsorship opportunities

Patron wayfinding

Patron communication

Branding reinforcement

Social media interaction

Advertising opportunities

And the list goes on!

But by getting to this answer first, you can then start to decide which types of video displays you will need and how you want to install them.

Site survey of your venue

After you’ve made your decision on which type of video displays you think will work for your performing arts venue, you will want to consult with a professional audio-visual company to first do a site survey of your performing arts venue.

Some would argue that this is the most important part of your performing arts digital signage needs. So, don’t leave this to “Joe” down the hall who thinks he’s an expert in audio-visual because he’s shot a few wedding videos!

There are many things that will factor into making your dream become a reality.

Age of your performing arts venue

Wi-fi connection


Type of lighting

Size of displays

Layout of displays

Who will keep the content flowing?

And finally, now that you have your digital signage for your performing arts venue, who is going to run the network?

The worst thing you can do is make a huge investment in your digital signage and not use it to its fullest potential.

Sure, you can use stock RSS feeds to keep the content fresh, but is this going to meet your overall objective of why you made the investment in your digital signs in the first place? Probably not.

Just like you have professional artists that perform for your performing arts organization, you will want to make sure you have professional creatives running your digital signage content.

This may take an additional staff person or splitting the duties of an existing staff person, but the investment will be well worth it in the long run. Good selling!


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