Aside from writing about publishing performing arts program books in some of the most unique and exquisite places in the U.S., you may have also noticed a recurring theme throughout our Amazing Venues blog series: a focus on community involvement and youth enrichment among our performing arts venues. We’ve said it before: Who knows where we’ll find the next Pavarotti? He or she may be attending a public school in an urban jungle. We don’t know! That’s why it’s so important to expose our children to the performing arts and provide them opportunities for musical growth.

But what comes next? How can the next generation of performance artists make the leap from high school to mainstage?

The Palm Beach Opera (PBO) has the answer! PBO goes beyond the standard student exposure with affordable children’s concerts and free high school presentations. PBO provides three pathways for an aspiring artist to graduate from student to performer. These three programs bridge the gap between aspiring performing artists and actual performing artists.

Future Artist Training at Palm Beach Opera 

The Palm Beach Opera Studio

Per their website “the [PBO] Studio is an eight-month training program that fosters the skills high school students will need to pursue a successful music career in college and beyond. The Studio program is rigorous, the learning experience is exceptional, and participants are held to high professional standards.” PBO Studio offers two distinct learning paths for high schoolers:

  • The Performing Arts Administration Track: Future board members, managers, and CEOs take part in one-on-one meetings with PBO Directors and Managers to learn how a professional performing arts company functions from the inside. Students complete projects relevant to their interests and are welcome to attend working rehearsals and mainstage performances. They’ll learn about finances
  • The Performer Track: for future opera singers, classical-style vocalists, or any future singer looking to enhance skills and begin a resume. PBO Studio’s Performance Track singers will take part in private instruction, masterclasses, vocal coaching and workshops led by the professionals. Participants are welcome to attend working rehearsals, mainstage performances, and are offered genuine performance opportunities in front of an elite audience.

After completing this rigorous instruction, PBO offers two more tiers for aspiring youths to develop their skills as artists and staff, and to build their professional resumes.

The Bailey Apprentice Artist Program 

The Cornelia T. Bailey Apprentice Artist Program offers real-life performance experience for recent music-school graduates. The Bailey Apprentice Artists are truly PBO’s community ambassadors. They’ll perform all over the region in community engagement concerts, cover supporting roles, study the leading roles in famous opera productions, and add their fresh vocal strength and youthful glow to mainstage choruses.

The Benenson Young Artist Program 

The Benenson Young Artist Program creates the final stepping stone for these young artists to launch a successful career as a performing artist. The Benenson Young Artists will spend a five-month residency at PBO polishing essential stagecraft and putting the final finish on their performance skills.

PBO’s experienced administrative and artistic staff, together with their distinguished visiting guests from around the globe, will provide aspiring artists with career insights and artistic instruction. These future opera superstars are offered supporting roles in mainstage productions, cover coveted leading roles, and perform at special events in the Palm Beach community.

Reach the Unreachable

Here at Onstage, our role is to provide the finest program books available to the performing arts industry. We are thrilled to be part of the professional development of opera’s future stars (and the staff who support them.) As you can see from this focus on The Palm Beach Opera, as well as our other performing arts partners, Onstage can get your business in front of a hyper-focused, hard to reach demographic that other forms of advertising simply cannot reach. We call it reaching the unreachable. We also provide digital signage in lobbies and halls and offer a unique, direct mail product for opera fans as well as all other performing arts genres. Get in touch with us today to learn more about our unique performing arts advertising opportunities.

Our mission at Onstage is to produce the highest quality, luxury program books available to venues and performing arts groups. Along the way, we’ve developed long relationships with many venues, and we know better than anyone that every organization offers a unique audience experience.

Sitting down to write an article about the AT&T Performing Arts Center (ATTPAC) in Dallas brought us a different challenge, as very few venues offer such extensive programming, such a variety of genres, and so many community programs. That’s before we even consider the massive size of the campus itself and it’s many options for performing artists!

We had to stew on this one overnight because so many aspects of this venue deserve recognition. After much thought, we decided to honor ATTPAC’s unique Elevator Project, a division of ATTPAC created to bring Dallas area’s more marginalized artists a professional performance platform.

AT&T Performing Arts Center’s Elevator Project

According to their website, the Elevator Project launched in 2014 to provide small, emerging, and historically marginalized arts organizations and artists with a quality performance venue in the Dallas Arts District. Each season offers audiences a remarkable variety of performances across all genres, with the projects chosen through a competitive process.

Elevator project applicants must be Dallas-based. We appreciate the fact that special consideration is given to groups who don’t have a performance space to call home, for these are the groups who truly need exposure! Successful projects often include:

  • new and experimental works
  • ethnically and culturally specific projects
  • performances designed for unique spaces on the sprawling ATTPAC campus

Performances can range from single-night presentations to multi-week runs. They include:

  • music
  • cabaret
  • theater
  • spoken word
  • dance
  • comedy
  • opera
  • and others

Historically made possible by the support of the City of Dallas Office of Cultural Affairs (now the Office of Arts & Culture), this program encourages small arts organizations and individual artists to take this opportunity to excite, entertain, and stimulate an appreciative audience.

Most of these shows occur in Hamon Hall in the Winspear Opera House, or in the 6th Floor Studio Theatre in the Wyly Theatre.

The Winspear Opera House & Wyly Theatre at AT&T Performing Arts Center

Our admiration of the Elevator Program is so fierce because these artists get to experience genuinely world-class venues!

The Winspear

John Allison of Opera Magazine has hailed the Winspear as one of America’s finest opera houses. Per their website, The Margot and Bill Winspear Opera House is a 21st-century reinterpretation of the traditional “horseshoe” style opera house, engineered specifically for the performance of opera and musical theatre.” Its stages are also equipped perfectly for ballet and other types of dance.

  • Foster + Partners designed it under Pritzker Prize-winning architect Norman Foster and Deputy Chairman Spencer de Grey.
  • It seats an audience of 2,200.

The Wyly Theatre

The Dee and Charles Wyly Theatre is arguably the most versatile theatrical performing space on the planet! It was designed by REX/OMA, Joshua Prince-Ramus (partner in charge) and Rem Koolhaas.

The Potter Rose Performance Hall in Wyly can be shaped into several configurations: including proscenium, flat floor, or thrust configurations.

This variable sort of space adds to the uniqueness of each Elevator Program event hosted at ATTPAC, and keeps audiences wanting more!

Our Role

Program book publishing is the core of our business at Onstage. We seek to shine a spotlight upon artists, venues and advertisers in the best light and present them to a well-cultured audience. If you are interested in reaching patrons at the The Winspear Opera House & Wyly Theatre at AT&T Performing Arts Center we’re the people to call.

Onstage Publications is proud to work with such an illustrious organization as AT&T Performing Arts Center, and we appreciate their endeavor to bring lesser-known performing artists and performance styles to the front of the industry. Who knows where the next Tchaikovsky will come from? We have a feeling he or she might be from Dallas!

The Orlando Philharmonic Orchestra is All About Diversity

Our program book publishing clients at Onstage comes from all over the nation! We love to be part of their vision of diversity. One of our most culturally diverse customers must be The Orlando Philharmonic Orchestra, a group of outstanding performance artists who are dedicated to bringing joy to the central Florida region in the form of enriched music and performances.

The “Orlando Phil” has it all!

Each of our program book customers brings unique talent and vision to the modern performing arts world. The Orlando Phil provides more than 150 concerts to the Orlando area, and venues ranging from parks and schools to traditional auditoriums.

  • Classical concerts & pre-concert lectures for ticket-holders
  • Educational programs & youth programs
  • Community involvement
  • Cuban and Latino cultural programming
  • Performances in all price ranges, even free!
  • Performances by visiting musicians

We appreciate all the musicians and the dedicated administrative staff that make these events happen!

About the Orlando Philharmonic Orchestra

The Orlando Phil is growing! Next year will be their 27th Season.

This 2019 – 2020 fall-winter season is chock full of concerts; with such a wide variety of performances, we almost don’t know where to begin!

The Fairwinds Classics Series of concerts will all be held at the Bob Carr Theater and include

  • Beethoven’s Fifth Symphony– October 26, 2019, at 8 pm. The orchestra will perform the most iconic piece of classical music in human history.
  • The Sounds of Revolution, Freedom and Joy– February 1, 2020, at 8 pm. Soloists Colleen Blagov and guest Jeremy Kittel perform themes from the American Civil and Revolutionary Wars. The evening will close dramatically with a performance of Shostakovich’s Sixth Symphony.
  • American Rhapsody– March 21, 2020, at 8 pm. A night of American composers, featuring Gershwin’s jazzy Rhapsody in Blue, which has enchanted American audiences since 1924.

A Note on Administrative Staff & Volunteers

While this blog series focuses mostly on venues and artists, we need to tip our hats to the administrative staff and volunteers associated with the Orlando Phil. As marketing professionals and business people, we understand the values and constraints of budgets.

Have you ever put together a big event, like a wedding? You know the amount of time and preparation it takes. Now imagine hosting 125 – 150 big events every year! We must point out that the Orlando Philharmonic’s administration must be doing it right because they are one of the few American orchestras that have balanced their budget every single year of their existence! That’s a major accomplishment!

Would we like to take a little crumb of credit for their success as partners who provide outstanding publication of their luxury program books? We would! At Onstage Publications we do more than publish luxury program books for clients. We help organizations stay on-tasks by removing the stress and busywork of quality program book production.

About Music Director Mr. Eric Jacobsen

According to the Orlando Phil website Mr. Jacobsen is nearing his fifth year as Music Director for the Orlando Phil. In 2016 he stepped down from his position as cellist of the string quartet Brooklyn Rider, to focus on his position as conductor and Music Director.

His vision launched a new trend in community engagement with his creative and diverse programming; intending to engage a broader audience, and the entire community is grateful!

The New York Times calls him “an interpretive dynamo”! He has a reputation for innovative presentations and collaborative works, and is probably known most for his skill at engaging an audience.

You Know that Audience Engagement is the Key to Experiential Marketing

Our specialty is experiential marketing. We get excited about music directors and orchestras who involve the audience and leave them feeling like they were a part of the concert.

We are experts at getting your brand in front of affluent, involved audiences all around the nation with luxury program books, digital signage at venues and our direct mail program Artspac. Would you like to learn more about marketing to this coveted opt-in mailing list? Contact us today!

With our ongoing blog series, Amazing Artists & Venues, Onstage Publications has thus far highlighted performing artists, organizations, administrators, and venues all over the nation. Today, we look much closer to our home state as we bring to you the Dayton Opera of Ohio; and the gorgeous theater which houses them.

The Dayton Opera has enriched Ohio’s Miami Valley since it’s inception in 1960. The Dayton Opera is one prong of the three-pronged Dayton Performing Arts Alliance, which also includes the Dayton Ballet & Philharmonic. It all began when a group of opera-loving locals met in December to discuss the region’s lack of a genuine professional opera company.

History of the Dayton Opera

  • The Dayton Opera performed its first season in 1961-62.
  • It was formally incorporated in 1962. Since then, Dayton’s audiences have grown from 3,000 in its first season to over 20,000 souls!
  • Dayton Opera’s founder Lester Freedman led the young opera company for 20 years, producing memorable nights for opera-goers in Dayton Downtown’s Memorial Hall.
  • In 2003, Dayton Opera moved from its long-time home of Memorial Hall to the Benjamin and Marian Performing Arts Center.
  • The move has enabled the company to produce bigger and better productions in a modern, acoustically superior theater.

We get excited about outstanding auditoriums here. They are the cornerstone of a memorable audience experience!

The Benjamin and Marian Schuster Performing Arts Center

Also known to Daytonians as the Schuster Center, this fantastic venue is two separate structures – a performing arts center and an office/condominium tower. Per their website, “The performing arts center serves as the focal point of the facility and includes the Mead Theatre, the Mathile Theatre, and Citilites restaurant and bar. Performance Place, the office/condo tower attached to the Schuster Center, rises 224 feet from the sidewalk…”

The Mead Theatre is the heart and soul of the facility, and it’s home of fantastic performing arts venues, including our beloved Dayton Opera. This state-of-the-art facility accommodates an audience of 2,300, who attend to see a diverse selection of artists from opera to ballet, orchestral performances and more.

The audience experience begins Architect Cesar Pelli’s design intended to feel like an evening outside, under the starry skies. Cool blues and orange-reds of the interior reach the domed ceiling. There, circles of fiber optic lights depict the Dayton sky precisely as it looked on December 16, 1903, when the eve of the Wright Brothers’ first flight.

A close focus on acoustics enhances this unique audience experience. As per their website, world-renowned planning and design consultants created a close, intimate setting for the audience. The last row is only 120 feet from the stage!

Seating options include:

  • orchestra
  • loge (also known as box seating)
  • upper balconies
  • lower balconies

Such a stunning venue has attracted world-famous performers from diverse backgrounds and genres!

Noteworthy Artists

Numerous performance artists have graced the Dayton Opera with their amazing performances. Some opera legends they’ve hosted include:

Whether attending a world-class performance or spending a night out with local musicians, Dayton’s audience enjoys one of the most beautiful theaters built in modern history!

Audience Experience Matters

Classical musicians and performing artists make up the lion’s share of our program book clients here at Onstage. We know theater-goers are thrilled to experience a once-in-a-lifetime experience when they go to a production by the Dayton Opera. And for that, we salute them!

Our purpose is to present audiences with incredibly high-quality program books. The audience learns about the organization, the performers, and the history of the performance they’re about to experience. Program books are cherished tokens of an adventurous night out. Contact us if you’d like to learn more about luxury program book publications with Onstage!

Related Reading & Resources: Benjamin and Marian Schuster Performing Arts Center

Here at Onstage we get to work with amazing artists and outstanding performance arts venues. Some of the venues we serve are historic treasures, others are modern masterpieces of architecture and design. Only a few are the stuff of fairy tales!

We believe Caramoor Center for Music and the Arts is one of these. It may be the most enchanting venue we serve. Its story has everything a fairy tale should: a prince and princess fall in love at first sight, tragedy strikes, and their love lives on forever at the Caramoor estate.

It Begins With The Love Story of Walter & Lucie Rosen

Walter Rosen was a successful international banker, art collector, and musician. He met Lucie Bigelow Dodge in July 1914, at her parents’ summer home in Québec. Lucie was a talented musician hailing from a prominent New York family. It was love at first sight and they married six short weeks later!

Walter and Lucie shared the same interest in the performing arts and made a fairy tale life together. In 1915 their son was born, Walter; and two years later their daughter Anne.

The wealthy couple was popular in high society and they naturally began hosting musical social evenings for their friends. These events were legendary!

Many of their social contacts were involved in the arts: sculptors, painters, directors, actors, composers, musicians… They loved to entertain!

The Rosens decided in 1928 that time had come to purchase an estate where they could summer. The estate they chose, Caramoor, was over 100 acres and provided the Rosen family a place to play tennis, ride horses, create music and art, and entertain friends.

Tragedy Strikes

As with any fairy tale, tragedy struck the Rosen family in 1944. Per the Caramoor website their son “Young Walter” had graduated from Harvard, and then Yale. Shortly after graduating, Germany was at war and Young Walter felt he needed to participate. “He volunteered for the Royal Canadian Air Force, before the US involvement, and was stationed in England. On August 16, 1944, returning to England from a successful mission over Germany, his plane crashed and Walter died two days later of his wounds.”

The Estate Thus Bequeathed

It was after this tragedy that Walter and Lucie chose to bequeath the estate as a center for music and performing arts, in loving memory of Young Walter.

Notable Dates

  • In 1946 the first public concert was held in Young Walter’s memory in The Music Room.
  • In 1958 the Venetian Theater was inaugurated with a performance by the contralto Marian Anderson.

Several Venues in One Sprawling Location

Every visit to the Caramoor will feel like a new experience to the audience, in part due to the variety of indoor and outdoor performance areas. Caramoor is home to:

  • The Venetian Theater
  • The Spanish Courtyard
  • The Music Room
  • The Sunken Garden
  • Friends Field

The Rosen Legacy Continues

The Caramoor Center for Music and the Arts is the legacy of Walter and Lucie Rosen; it is an undying representation of their love for each other and their children. It is more than just a theater, a garden and a museum of their life experiences, though all of these things are a part of it. It is a physical legacy that can be enjoyed by generations, who get a chance to appreciate music and art in a completely unique setting.

Walter Rosen realized his dream of creating a place to entertain people from all around the world. The Rosen family’s legendary love of family, and of music and art became this immortal venue and is celebrated today at the Summer Music Festival, now held yearly at Caramoor.

Tangible Love the Audience Can Feel

Caramoor’s history is steeped in romance, and audience members can feel that loving vibe everywhere they go on these extensive grounds. We adore this venue because that romantic feeling is truly carried over to the audience experience, making every performance so much more unique and memorable.

If you’d like to read about our other amazing venues check out our blog, and don’t hesitate to contact us for program book advertising at amazing venues like this one.

Onstage works with some amazing venues across the U.S. and we are very proud of this, to say the least.  Today we bring to you The Carol Bush Emeny Performance Hall at the Globe-News Center for the Performing Arts, in Amarillo, Texas!

Here at Onstage Publications, we publish high-end program books for luxury venues all over the nation! Some of them are historic jewels of Americana boasting a century-old tradition of classical entertainment, while others are fresh new auditoriums that represent the state-of-the-art modern design. The Globe-News Center for the Performing Arts in Amarillo, Texas is one of the latter!

Venue History

The Globe-News Center for the Performing Arts is home to the Carol Bush Emeny Performance Hall which houses The Amarillo SymphonyThe Amarillo Opera, the Lone Star Ballet and a variety of unique special events every year. According to The Amarillo Symphony website “The $30 million facility opened in January 2006… [and was] constructed by the Dallas office of Hunt Construction Group, while the architectural design was by New York City firm Holzman Moss Architecture, LLP.”

Fundraising Efforts

$30 million to build a theater is no small sum! Fundraising for such a large auditorium occurred over several years leading up to the groundbreaking. Major fundraising efforts include:

  • Carol Bush Emeny’s 1999 fundraiser raised $12 million.
  • Then in 2003, William S. Morris III, chairman of Morris Communications (the parent company of the Amarillo Globe-News) donated $3 million.

The Building

Hunt Construction Group, Inc. broke ground and cleared the way on an empty lot in downtown Amarillo in August of 2003. The building’s three-levels contains administrative offices, dressing rooms, and staging areas. A stunning glass curtain wall on the east side of the building makes a visual representation to the audience of sunrise over Palo Duro Canyon.

Amazing Features Set This Luxury Venue Apart

The 1,300 seat theater was meticulously modeled after the natural features of Amarillo and the Texas panhandle. It is unlike any other theater on the planet. At Onstage Publications we know that unique design is essential to the audience experience. Both the aesthetic appearance and acoustic qualities impact audience appreciation for the show.

Beyond being an Amarillo landmark, it is equipped with a one-of-a-kind orchestra shell that can retract into the upstage area. The performance hall features a hydraulic orchestra pit and a sprung dance floor.

Looking backstage, artists have access to a multitude of dressing rooms. Artists can relax in single rooms or group together in large cast rooms. There are private showers, laundry and a considerably sized green room for performers.

An Outstanding Audience Experience

From the moment they enter the Globe-News Center, guests experience a stunning, modern three-level lobby. Floors 1 and 2 enter into the orchestra level seats and the top floor leads to balcony seating to overlook the stage.

The pre-show experience is a big part of the overall performance art evening. This is the part of the evening when friends in society will reunite and socialize, sip a cocktail and catch up with one another. It’s every bit as important to the evening as the show itself. Open, airy lobbies like this one are ideal for marketing via digital signage (brought to you by Onstage Productions, of course!)

Here at Onstage, our business is getting your business in front of the wealthy. We offer luxury event program book advertising, digital signage at high-end venues, and Artspac, our direct mail product that reaches fans of the performing arts in their homes. Check out our blog for more awesome marketing ideas, and contact us to learn more!


Related Resources & Reading

Globe-News Center for the Performing Arts Facebook Page

Amarillo Civic Center List of Events

A few of our satisfied clients.

Engage with the engagement experts.

Send us a quick email with your questions and contact info.

Schedule a time to talk with Norm about how Onstage can help your Performing Arts Organization.

Use our program book calculator to find out how much we can save you.