With our ongoing blog series, Amazing Artists & Venues, Onstage Publications has thus far highlighted performing artists, organizations, administrators, and venues all over the nation. Today, we look much closer to our home state as we bring to you the Dayton Opera of Ohio; and the gorgeous theater which houses them.

The Dayton Opera has enriched Ohio’s Miami Valley since it’s inception in 1960. The Dayton Opera is one prong of the three-pronged Dayton Performing Arts Alliance, which also includes the Dayton Ballet & Philharmonic. It all began when a group of opera-loving locals met in December to discuss the region’s lack of a genuine professional opera company.

History of the Dayton Opera

  • The Dayton Opera performed its first season in 1961-62.
  • It was formally incorporated in 1962. Since then, Dayton’s audiences have grown from 3,000 in its first season to over 20,000 souls!
  • Dayton Opera’s founder Lester Freedman led the young opera company for 20 years, producing memorable nights for opera-goers in Dayton Downtown’s Memorial Hall.
  • In 2003, Dayton Opera moved from its long-time home of Memorial Hall to the Benjamin and Marian Performing Arts Center.
  • The move has enabled the company to produce bigger and better productions in a modern, acoustically superior theater.

We get excited about outstanding auditoriums here. They are the cornerstone of a memorable audience experience!

The Benjamin and Marian Schuster Performing Arts Center

Also known to Daytonians as the Schuster Center, this fantastic venue is two separate structures – a performing arts center and an office/condominium tower. Per their website, “The performing arts center serves as the focal point of the facility and includes the Mead Theatre, the Mathile Theatre, and Citilites restaurant and bar. Performance Place, the office/condo tower attached to the Schuster Center, rises 224 feet from the sidewalk…”

The Mead Theatre is the heart and soul of the facility, and it’s home of fantastic performing arts venues, including our beloved Dayton Opera. This state-of-the-art facility accommodates an audience of 2,300, who attend to see a diverse selection of artists from opera to ballet, orchestral performances and more.

The audience experience begins Architect Cesar Pelli’s design intended to feel like an evening outside, under the starry skies. Cool blues and orange-reds of the interior reach the domed ceiling. There, circles of fiber optic lights depict the Dayton sky precisely as it looked on December 16, 1903, when the eve of the Wright Brothers’ first flight.

A close focus on acoustics enhances this unique audience experience. As per their website, world-renowned planning and design consultants created a close, intimate setting for the audience. The last row is only 120 feet from the stage!

Seating options include:

  • orchestra
  • loge (also known as box seating)
  • upper balconies
  • lower balconies

Such a stunning venue has attracted world-famous performers from diverse backgrounds and genres!

Noteworthy Artists

Numerous performance artists have graced the Dayton Opera with their amazing performances. Some opera legends they’ve hosted include:

Whether attending a world-class performance or spending a night out with local musicians, Dayton’s audience enjoys one of the most beautiful theaters built in modern history!

Audience Experience Matters

Classical musicians and performing artists make up the lion’s share of our program book clients here at Onstage. We know theater-goers are thrilled to experience a once-in-a-lifetime experience when they go to a production by the Dayton Opera. And for that, we salute them!

Our purpose is to present audiences with incredibly high-quality program books. The audience learns about the organization, the performers, and the history of the performance they’re about to experience. Program books are cherished tokens of an adventurous night out. Contact us if you’d like to learn more about luxury program book publications with Onstage!

Related Reading & Resources: Benjamin and Marian Schuster Performing Arts Center

Here at Onstage we get to work with amazing artists and outstanding performance arts venues. Some of the venues we serve are historic treasures, others are modern masterpieces of architecture and design. Only a few are the stuff of fairy tales!

We believe Caramoor Center for Music and the Arts is one of these. It may be the most enchanting venue we serve. Its story has everything a fairy tale should: a prince and princess fall in love at first sight, tragedy strikes, and their love lives on forever at the Caramoor estate.

It Begins With The Love Story of Walter & Lucie Rosen

Walter Rosen was a successful international banker, art collector, and musician. He met Lucie Bigelow Dodge in July 1914, at her parents’ summer home in Québec. Lucie was a talented musician hailing from a prominent New York family. It was love at first sight and they married six short weeks later!

Walter and Lucie shared the same interest in the performing arts and made a fairy tale life together. In 1915 their son was born, Walter; and two years later their daughter Anne.

The wealthy couple was popular in high society and they naturally began hosting musical social evenings for their friends. These events were legendary!

Many of their social contacts were involved in the arts: sculptors, painters, directors, actors, composers, musicians… They loved to entertain!

The Rosens decided in 1928 that time had come to purchase an estate where they could summer. The estate they chose, Caramoor, was over 100 acres and provided the Rosen family a place to play tennis, ride horses, create music and art, and entertain friends.

Tragedy Strikes

As with any fairy tale, tragedy struck the Rosen family in 1944. Per the Caramoor website their son “Young Walter” had graduated from Harvard, and then Yale. Shortly after graduating, Germany was at war and Young Walter felt he needed to participate. “He volunteered for the Royal Canadian Air Force, before the US involvement, and was stationed in England. On August 16, 1944, returning to England from a successful mission over Germany, his plane crashed and Walter died two days later of his wounds.”

The Estate Thus Bequeathed

It was after this tragedy that Walter and Lucie chose to bequeath the estate as a center for music and performing arts, in loving memory of Young Walter.

Notable Dates

  • In 1946 the first public concert was held in Young Walter’s memory in The Music Room.
  • In 1958 the Venetian Theater was inaugurated with a performance by the contralto Marian Anderson.

Several Venues in One Sprawling Location

Every visit to the Caramoor will feel like a new experience to the audience, in part due to the variety of indoor and outdoor performance areas. Caramoor is home to:

  • The Venetian Theater
  • The Spanish Courtyard
  • The Music Room
  • The Sunken Garden
  • Friends Field

The Rosen Legacy Continues

The Caramoor Center for Music and the Arts is the legacy of Walter and Lucie Rosen; it is an undying representation of their love for each other and their children. It is more than just a theater, a garden and a museum of their life experiences, though all of these things are a part of it. It is a physical legacy that can be enjoyed by generations, who get a chance to appreciate music and art in a completely unique setting.

Walter Rosen realized his dream of creating a place to entertain people from all around the world. The Rosen family’s legendary love of family, and of music and art became this immortal venue and is celebrated today at the Summer Music Festival, now held yearly at Caramoor.

Tangible Love the Audience Can Feel

Caramoor’s history is steeped in romance, and audience members can feel that loving vibe everywhere they go on these extensive grounds. We adore this venue because that romantic feeling is truly carried over to the audience experience, making every performance so much more unique and memorable.

If you’d like to read about our other amazing venues check out our blog, and don’t hesitate to contact us for program book advertising at amazing venues like this one.

Onstage works with some amazing venues across the U.S. and we are very proud of this, to say the least.  Today we bring to you The Carol Bush Emeny Performance Hall at the Globe-News Center for the Performing Arts, in Amarillo, Texas!

Here at Onstage Publications, we publish high-end program books for luxury venues all over the nation! Some of them are historic jewels of Americana boasting a century-old tradition of classical entertainment, while others are fresh new auditoriums that represent the state-of-the-art modern design. The Globe-News Center for the Performing Arts in Amarillo, Texas is one of the latter!

Venue History

The Globe-News Center for the Performing Arts is home to the Carol Bush Emeny Performance Hall which houses The Amarillo SymphonyThe Amarillo Opera, the Lone Star Ballet and a variety of unique special events every year. According to The Amarillo Symphony website “The $30 million facility opened in January 2006… [and was] constructed by the Dallas office of Hunt Construction Group, while the architectural design was by New York City firm Holzman Moss Architecture, LLP.”

Fundraising Efforts

$30 million to build a theater is no small sum! Fundraising for such a large auditorium occurred over several years leading up to the groundbreaking. Major fundraising efforts include:

  • Carol Bush Emeny’s 1999 fundraiser raised $12 million.
  • Then in 2003, William S. Morris III, chairman of Morris Communications (the parent company of the Amarillo Globe-News) donated $3 million.

The Building

Hunt Construction Group, Inc. broke ground and cleared the way on an empty lot in downtown Amarillo in August of 2003. The building’s three-levels contains administrative offices, dressing rooms, and staging areas. A stunning glass curtain wall on the east side of the building makes a visual representation to the audience of sunrise over Palo Duro Canyon.

Amazing Features Set This Luxury Venue Apart

The 1,300 seat theater was meticulously modeled after the natural features of Amarillo and the Texas panhandle. It is unlike any other theater on the planet. At Onstage Publications we know that unique design is essential to the audience experience. Both the aesthetic appearance and acoustic qualities impact audience appreciation for the show.

Beyond being an Amarillo landmark, it is equipped with a one-of-a-kind orchestra shell that can retract into the upstage area. The performance hall features a hydraulic orchestra pit and a sprung dance floor.

Looking backstage, artists have access to a multitude of dressing rooms. Artists can relax in single rooms or group together in large cast rooms. There are private showers, laundry and a considerably sized green room for performers.

An Outstanding Audience Experience

From the moment they enter the Globe-News Center, guests experience a stunning, modern three-level lobby. Floors 1 and 2 enter into the orchestra level seats and the top floor leads to balcony seating to overlook the stage.

The pre-show experience is a big part of the overall performance art evening. This is the part of the evening when friends in society will reunite and socialize, sip a cocktail and catch up with one another. It’s every bit as important to the evening as the show itself. Open, airy lobbies like this one are ideal for marketing via digital signage (brought to you by Onstage Productions, of course!)

Here at Onstage, our business is getting your business in front of the wealthy. We offer luxury event program book advertising, digital signage at high-end venues, and Artspac, our direct mail product that reaches fans of the performing arts in their homes. Check out our blog for more awesome marketing ideas, and contact us to learn more!


Related Resources & Reading

Globe-News Center for the Performing Arts Facebook Page

Amarillo Civic Center List of Events

In our modern age of social media, spam and robocalls, truly effective marketing is becoming difficult to achieve. People are constantly bombarded with advertising in all media, so we’re beginning to tune it out. Phone books are nearly obsolete, the newspaper has become an utter dinosaur, and radio advertising competes now with satellite radio, internet radio and unending amounts of user-created playlists available everywhere.

So how can you put your brand on blast? Experiential marketing is the hottest trend in advertising and for good reason! And Onstage Publications is here to help!

So What is Experiential Marketing?

We think Braden Becker says it best in his marketing blog (cited below): “Experiential marketing, also called ‘engagement marketing’ is a marketing strategy that invites an audience to interact with a business in a real-world situation. Using participatory, hands-on, and tangible branding material, the business can show its customers not just what the company offers, but what it stands for.”

To paraphrase, experiential marketing goes hand-in-hand with special event marketing and sponsorship. The entire purpose is to associate your brand with an awesome experience that the audience will remember with fondness.

Onstage Publications Has Mastered Experiential Marketing at High End Performing Arts Venues

We’ll market your brand before, during and after a performing arts event.

We take a three-tiered approach to marketing your brand at luxury venues:

  • pre-show advertising
  • program book advertising
  • follow up opt-in direct mail campaigns.

The Pre-Performance Experience

Onstage Publications works in luxury venues, marketing your brand directly to society’s upper crust: classical concerts, operas, classic music festivals, theater and the like.

This audience is there for the experience! They’re wearing nice suits and evening gowns and their finest jewelry. The excitement is almost tangible as guests anticipate the performance of a lifetime!

We put your brand on blast with fresh digital signage in the performance hall. Your message is there for all to see as they wait for friends and socialize. Then as they enter the hall and find their seats your message is in front of them again in our program books.

The Performance Begins!

The audience pages through their program books and the performance begins! We wouldn’t dare interfere with the audience’s appreciation of the performance and there are no commercial breaks during these sorts of events. However, there is an intermission. Once again the audience is subject to your branding efforts as they take a break, socialize and enjoy a cocktail in the hall.

Finally, the show is over. The audience leaves the theater in awe, and sees your logo and message on the way out.

Reminiscing: The Look Back

The following day, and for months to come, our program books are reviewed and relished as a token of the event. They are a tangible media that can be held and perused over and over. Each time this audience will see your brand as they remember the outstanding performance.

The Top of Mind Awareness Continues With Artspac Direct Mail

Long after the performance we’ll continue to keep your brand on blast with Artspac Direct Mail. This specific target market is difficult to reach, but our mailers are looked forward to as entertainment updates about their favorite classical artists and performances. Artspac is delivered to a highly coveted mailing list of societies uppermost echelon.

You can see how Onstage Publications can blast your brand at a single high-end event. Now imagine an entire month of this exposure, at luxury venues nation-wide! We can blast your brand to luxury audiences across the entire US! If you’d like to learn more about experiential marketing check out our blog, and don’t hesitate to contact us to put your brand on blast!

Related Reading & Resources:

11 Examples of Experiential Marketing That’ll Give You Serious Event Envy

The Newspaper Industry is Having a Brand Crisis

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