Resources

Our blog readership is marketing professionals, advertising customers, music directors, and performing artists who might be interested in our luxury level program books. Our goal is to provide marketing professionals with entertaining, educational reads they can use when planning their advertising budgets.

We like to explain how each of our venues is unique, and how our products appeal to the most discerning audiences.

Thus, we’ve been looking at our performing arts groups and the fantastic venues they perform in. Each organization has a unique focus, with their own story to tell. Today, we turn our gaze westwards again, towards a cultural epicenter of the United States, as we bring to you the Los Angeles Chamber Orchestra (LACO).

LACO is of particular interest to the most discerning SoCal audiences because they perform chamber music. If the words chamber music or orchestra sound dull, or decidedly un-sexy, we urge you to think again! These performances are arguably the most difficult to perform, and only the most exceptional musicians would attempt them.

An Introduction to Chamber Music in LA

If you’re new to classical music, chamber music is a unique niche in the genre. It’s specifically composed for smaller ensembles of musicians. Originally, chamber music was played in churches, small theaters, and the estates of the wealthiest families.

  • Chamber music is written for smaller groups of musicians.
  • Usually, only one or two musicians will play at a time.
  • Vocals are occasionally included.
  • It’s one of the most challenging forms of classical music to perform. There is no powerful orchestra to drown the sound of a mistake.

Encyclopedia Brittanica describes it as “intimate music, suited to the expression of subtle and refined musical ideas.” It’s known for vibrant displays of varied instrumental colors. In other words, the audience will experience performances that feel like a string of outstanding classical solos.

The powerful, even overwhelming sounds of a huge orchestra have almost no part in chamber music. Instead, composers and musicians focus on refinement and flawless acoustical balance. It’s meant for the most discriminating listener. Sample the sound at LACO’s YouTube Channel.

The Los Angeles Chamber Orchestra History & Mission

Per their website “LACO was founded in 1968 as an artistic outlet for the recording industry’s most gifted musicians. Founder, cellist James Arkatov, envisioned an ensemble that would allow these conservatory-trained players to balance studio work and teaching with pure artistic collaboration at the highest level.” He passed in 2019 at the age of 98. He was also an accomplished photographer.

  • Visionary conductor Jaime Martin has just taken the podium as Music Director for the 2019-2020 season. Congratulations!
  • Over the years, LACO has produced 31 recordings. You can listen to their most recent here.
  • They’ve toured Japan, Europe, and South America, and performed at venues all over North America.
  • They’ve proudly earned eight ASCAP Awards for Adventurous Programming.
  • Public Radio International called them “America’s finest chamber orchestra.”
  • And Los Angeles Magazine describes them as “LA’s most un-intimidating chamber music experience.”

Their mission is “to enrich and connect our community through intimate and transformative musical experiences which exemplify and foster artistic excellence, education and innovation.” Their goal is to become a cultural force in LA and gain worldwide recognition.

Chamber Music LA

LACO is also a founding member of Chamber Music LA. It’s a collective of six renowned presenters from all around SoCal including:

Their vision is to make LA the Chamber Music Capital of the World! And we love helping them do it.

Our Role

The Los Angeles Chamber Orchestra trusts Onstage with its luxury program book publishing. Our purpose is to craft the most beautiful program books, highlighting the artists and advertisers for Southern California’s most elite audience. We also offer an opt-in direct mail publication for performing arts fans, Artspac, and digital signage at performing arts venues across the nation.

Would you like to advertise to this difficult-to-reach audience? Get in touch with us today! Our advertisers are like our partners. We’d love to help your brand succeed.

Aside from writing about publishing performing arts program books in some of the most unique and exquisite places in the U.S., you may have also noticed a recurring theme throughout our Amazing Venues blog series: a focus on community involvement and youth enrichment among our performing arts venues. We’ve said it before: Who knows where we’ll find the next Pavarotti? He or she may be attending a public school in an urban jungle. We don’t know! That’s why it’s so important to expose our children to the performing arts and provide them opportunities for musical growth.

But what comes next? How can the next generation of performance artists make the leap from high school to mainstage?

The Palm Beach Opera (PBO) has the answer! PBO goes beyond the standard student exposure with affordable children’s concerts and free high school presentations. PBO provides three pathways for an aspiring artist to graduate from student to performer. These three programs bridge the gap between aspiring performing artists and actual performing artists.

Future Artist Training at Palm Beach Opera 

The Palm Beach Opera Studio

Per their website “the [PBO] Studio is an eight-month training program that fosters the skills high school students will need to pursue a successful music career in college and beyond. The Studio program is rigorous, the learning experience is exceptional, and participants are held to high professional standards.” PBO Studio offers two distinct learning paths for high schoolers:

  • The Performing Arts Administration Track: Future board members, managers, and CEOs take part in one-on-one meetings with PBO Directors and Managers to learn how a professional performing arts company functions from the inside. Students complete projects relevant to their interests and are welcome to attend working rehearsals and mainstage performances. They’ll learn about finances
  • The Performer Track: for future opera singers, classical-style vocalists, or any future singer looking to enhance skills and begin a resume. PBO Studio’s Performance Track singers will take part in private instruction, masterclasses, vocal coaching and workshops led by the professionals. Participants are welcome to attend working rehearsals, mainstage performances, and are offered genuine performance opportunities in front of an elite audience.

After completing this rigorous instruction, PBO offers two more tiers for aspiring youths to develop their skills as artists and staff, and to build their professional resumes.

The Bailey Apprentice Artist Program 

The Cornelia T. Bailey Apprentice Artist Program offers real-life performance experience for recent music-school graduates. The Bailey Apprentice Artists are truly PBO’s community ambassadors. They’ll perform all over the region in community engagement concerts, cover supporting roles, study the leading roles in famous opera productions, and add their fresh vocal strength and youthful glow to mainstage choruses.

The Benenson Young Artist Program 

The Benenson Young Artist Program creates the final stepping stone for these young artists to launch a successful career as a performing artist. The Benenson Young Artists will spend a five-month residency at PBO polishing essential stagecraft and putting the final finish on their performance skills.

PBO’s experienced administrative and artistic staff, together with their distinguished visiting guests from around the globe, will provide aspiring artists with career insights and artistic instruction. These future opera superstars are offered supporting roles in mainstage productions, cover coveted leading roles, and perform at special events in the Palm Beach community.

Reach the Unreachable

Here at Onstage, our role is to provide the finest program books available to the performing arts industry. We are thrilled to be part of the professional development of opera’s future stars (and the staff who support them.) As you can see from this focus on The Palm Beach Opera, as well as our other performing arts partners, Onstage can get your business in front of a hyper-focused, hard to reach demographic that other forms of advertising simply cannot reach. We call it reaching the unreachable. We also provide digital signage in lobbies and halls and offer a unique, direct mail product for opera fans as well as all other performing arts genres. Get in touch with us today to learn more about our unique performing arts advertising opportunities.

With every entry in our ongoing Amazing Venues series, we’re taking a close look at the gorgeous venues and talented performing arts groups we work with. Today we bring you one of our most modern venues, a community center built in 1982, in the busy heart of downtown Colorado Springs.

When we think of Colorado, we think of pristine forests, fresh mountain air, and world-class ski resorts. But Broadway has a home there too, at Pike’s Peak Center with the American Theater Guild.

The American Theater Guild

Even if you’re not from Colorado Springs, there’s a good chance you’ve heard about the American Theater Guild before. This traveling troupe brings Broadway performances to venues all around the US like:

  • Kansas City
  • Lubbock
  • Wichita
  • Toledo
  • Phoenix
  • and others

We know that producing a Broadway show is a ton of work! Even for just one night, at one location, these events require real dedication to produce. Think about it! Talent must be hired, props acquired, scripts memorized, and costumes designed. Lighting and sound professionals have their duties, and program books must be written and published. Everything must be on deadline!

The American Theater Guild earns our respect for bringing outstanding performances to stages everywhere. It’s hard enough to deliver a Broadway-level performance at a single venue. Now pack it all up and travel!

We also admire the American Theater Guild for their community and youth involvement, with their Staging The Future program. They are committed to providing the magic of live musical theater to all children, despite economic disadvantages.

Staging The Future

Per their website, “STAGING THE FUTURE enables under-served young people to experience live musical theater. Non-profit organizations that focus on assisting children and Title I schools are eligible to participate in the program. The program is fully funded by the generosity of The American Theatre Guild season members.”

The program goes beyond free tickets to performing arts shows. The American Theater Guild strives to give both students and educators a complete performing arts experience, including meet and greet sessions with cast members and post-show interviews and conversations.

  • They enhance the performing arts show experience for children and adults with educational materials, and even cover all costs associated with Masters Classes in schools!

You may have noticed an ongoing theme in some of our blogs, the importance of bringing a quality theater experience to students in difficult situations.

Who knows where the next famous playwright will come from! Our next young William Shakespeare might be in a Colorado Springs elementary school right now! That’s why we’re so proud to work with performing arts organizations that offer outstanding opportunities to inner-city youths.

  • Many of the students reached by the American Theater Guild will go on to pursue careers in theater as actors, directors, producers, or dancers.
  • Others may develop their passion for performing arts as season members.

With Staging The Future, the Guild helps bring a love for the performing arts to a new generation of patrons.

Our Role

At Onstage Publications, our goal is to publish outstanding program books for the performing arts. It’s one less stressor our clients need to deal with! For organizations like the American Theater Guild (who have enough on their plate already), we provide world-class publishing. For our advertisers, we offer unique and memorable media, which goes hand-in-hand with experiential marketing.

Program books are cherished and reviewed many times after a night at the theater. We can off your business even more exposure, in the form of digital signage at venues and our opt-in direct mailer Artspac. Contact us to learn how we can provide your organization with an outstanding program book or meaningful advertising at luxury venues. It’s our specialty!

Related Reading & Resources:

Onstage Publications: American Theater Guild Program Book Library

Woodleaf Realty: Colorado Springs Has Another Nickname We Didn’t Know

Our mission at Onstage is to produce the highest quality, luxury program books available to venues and performing arts groups. Along the way, we’ve developed long relationships with many venues, and we know better than anyone that every organization offers a unique audience experience.

Sitting down to write an article about the AT&T Performing Arts Center (ATTPAC) in Dallas brought us a different challenge, as very few venues offer such extensive programming, such a variety of genres, and so many community programs. That’s before we even consider the massive size of the campus itself and it’s many options for performing artists!

We had to stew on this one overnight because so many aspects of this venue deserve recognition. After much thought, we decided to honor ATTPAC’s unique Elevator Project, a division of ATTPAC created to bring Dallas area’s more marginalized artists a professional performance platform.

AT&T Performing Arts Center’s Elevator Project

According to their website, the Elevator Project launched in 2014 to provide small, emerging, and historically marginalized arts organizations and artists with a quality performance venue in the Dallas Arts District. Each season offers audiences a remarkable variety of performances across all genres, with the projects chosen through a competitive process.

Elevator project applicants must be Dallas-based. We appreciate the fact that special consideration is given to groups who don’t have a performance space to call home, for these are the groups who truly need exposure! Successful projects often include:

  • new and experimental works
  • ethnically and culturally specific projects
  • performances designed for unique spaces on the sprawling ATTPAC campus

Performances can range from single-night presentations to multi-week runs. They include:

  • music
  • cabaret
  • theater
  • spoken word
  • dance
  • comedy
  • opera
  • and others

Historically made possible by the support of the City of Dallas Office of Cultural Affairs (now the Office of Arts & Culture), this program encourages small arts organizations and individual artists to take this opportunity to excite, entertain, and stimulate an appreciative audience.

Most of these shows occur in Hamon Hall in the Winspear Opera House, or in the 6th Floor Studio Theatre in the Wyly Theatre.

The Winspear Opera House & Wyly Theatre at AT&T Performing Arts Center

Our admiration of the Elevator Program is so fierce because these artists get to experience genuinely world-class venues!

The Winspear

John Allison of Opera Magazine has hailed the Winspear as one of America’s finest opera houses. Per their website, The Margot and Bill Winspear Opera House is a 21st-century reinterpretation of the traditional “horseshoe” style opera house, engineered specifically for the performance of opera and musical theatre.” Its stages are also equipped perfectly for ballet and other types of dance.

  • Foster + Partners designed it under Pritzker Prize-winning architect Norman Foster and Deputy Chairman Spencer de Grey.
  • It seats an audience of 2,200.

The Wyly Theatre

The Dee and Charles Wyly Theatre is arguably the most versatile theatrical performing space on the planet! It was designed by REX/OMA, Joshua Prince-Ramus (partner in charge) and Rem Koolhaas.

The Potter Rose Performance Hall in Wyly can be shaped into several configurations: including proscenium, flat floor, or thrust configurations.

This variable sort of space adds to the uniqueness of each Elevator Program event hosted at ATTPAC, and keeps audiences wanting more!

Our Role

Program book publishing is the core of our business at Onstage. We seek to shine a spotlight upon artists, venues and advertisers in the best light and present them to a well-cultured audience. If you are interested in reaching patrons at the The Winspear Opera House & Wyly Theatre at AT&T Performing Arts Center we’re the people to call.

Onstage Publications is proud to work with such an illustrious organization as AT&T Performing Arts Center, and we appreciate their endeavor to bring lesser-known performing artists and performance styles to the front of the industry. Who knows where the next Tchaikovsky will come from? We have a feeling he or she might be from Dallas!

The Orlando Philharmonic Orchestra is All About Diversity

Our program book publishing clients at Onstage comes from all over the nation! We love to be part of their vision of diversity. One of our most culturally diverse customers must be The Orlando Philharmonic Orchestra, a group of outstanding performance artists who are dedicated to bringing joy to the central Florida region in the form of enriched music and performances.

The “Orlando Phil” has it all!

Each of our program book customers brings unique talent and vision to the modern performing arts world. The Orlando Phil provides more than 150 concerts to the Orlando area, and venues ranging from parks and schools to traditional auditoriums.

  • Classical concerts & pre-concert lectures for ticket-holders
  • Educational programs & youth programs
  • Community involvement
  • Cuban and Latino cultural programming
  • Performances in all price ranges, even free!
  • Performances by visiting musicians

We appreciate all the musicians and the dedicated administrative staff that make these events happen!

About the Orlando Philharmonic Orchestra

The Orlando Phil is growing! Next year will be their 27th Season.

This 2019 – 2020 fall-winter season is chock full of concerts; with such a wide variety of performances, we almost don’t know where to begin!

The Fairwinds Classics Series of concerts will all be held at the Bob Carr Theater and include

  • Beethoven’s Fifth Symphony– October 26, 2019, at 8 pm. The orchestra will perform the most iconic piece of classical music in human history.
  • The Sounds of Revolution, Freedom and Joy– February 1, 2020, at 8 pm. Soloists Colleen Blagov and guest Jeremy Kittel perform themes from the American Civil and Revolutionary Wars. The evening will close dramatically with a performance of Shostakovich’s Sixth Symphony.
  • American Rhapsody– March 21, 2020, at 8 pm. A night of American composers, featuring Gershwin’s jazzy Rhapsody in Blue, which has enchanted American audiences since 1924.

A Note on Administrative Staff & Volunteers

While this blog series focuses mostly on venues and artists, we need to tip our hats to the administrative staff and volunteers associated with the Orlando Phil. As marketing professionals and business people, we understand the values and constraints of budgets.

Have you ever put together a big event, like a wedding? You know the amount of time and preparation it takes. Now imagine hosting 125 – 150 big events every year! We must point out that the Orlando Philharmonic’s administration must be doing it right because they are one of the few American orchestras that have balanced their budget every single year of their existence! That’s a major accomplishment!

Would we like to take a little crumb of credit for their success as partners who provide outstanding publication of their luxury program books? We would! At Onstage Publications we do more than publish luxury program books for clients. We help organizations stay on-tasks by removing the stress and busywork of quality program book production.

About Music Director Mr. Eric Jacobsen

According to the Orlando Phil website Mr. Jacobsen is nearing his fifth year as Music Director for the Orlando Phil. In 2016 he stepped down from his position as cellist of the string quartet Brooklyn Rider, to focus on his position as conductor and Music Director.

His vision launched a new trend in community engagement with his creative and diverse programming; intending to engage a broader audience, and the entire community is grateful!

The New York Times calls him “an interpretive dynamo”! He has a reputation for innovative presentations and collaborative works, and is probably known most for his skill at engaging an audience.

You Know that Audience Engagement is the Key to Experiential Marketing

Our specialty is experiential marketing. We get excited about music directors and orchestras who involve the audience and leave them feeling like they were a part of the concert.

We are experts at getting your brand in front of affluent, involved audiences all around the nation with luxury program books, digital signage at venues and our direct mail program Artspac. Would you like to learn more about marketing to this coveted opt-in mailing list? Contact us today!

At Onstage we value our performance art partners and the venues we serve; that’s why we provide them with the finest in program book publishing. Every artist and group we work with has a unique voice that needs to be presented in their own special way. Our luxury program books reflect this, as do the venues which house them.

The Music Center at Strathmore is home to The National Philharmonic and we believe this venue to be a modern treasure that D.C. residents can be proud of! We admire how the Strathmore hosts world-class performers from all over the globe. Furthermore, we love The National Philharmonic and Strathmore for their combined community involvement, but we especially admire their dedication to D.C. area youth.

About The National Philharmonic, Their Focus on Youth Programs

Going beyond the usual music student lectures and special ticket prices for college students, The National Philharmonic offers a community program that blows our minds! It’s called…

ALL Kids, All Free, All The Time

Yes, you read that right. All children ages 7 – 17 get into the Music Center at Strathmore free of charge for National Philharmonic performances. Strathmore staffers certainly don’t have anything against the littlest children, it’s just that symphony performances are probably not the best choice for their entertainment.

We think it’s fantastic that young people can attend world-class orchestra performances for literally nothing.

Color The Music Projects

Every fall, the National Philharmonic @ Strathmore also works with schools to provide D.C. area children with a chance to get hands-on with performance art and music they might not otherwise have access to. The focus of 2019 is the music of legendary disco artists ABBA.

Students begin by listening to beloved disco classics like:

Students are encouraged then to color and paint 9″ x 12″ durable paper, and to be creative with brushes and even marbles, to bring the music of ABBA to life in their own artistic way. Other types of art are encouraged too, even fashion design, to help students participate in music of ABBA with whatever tangible media they prefer.

A Rocky Year of Rebirth in 2019

It needs to be mentioned that the National Philharmonic has struggled financially in recent years, and it’s only with massive crowdfunding campaigns and volunteer labor that the organization can proceed.

NBC News reported in August, 2019 that the National Philharmonic is able to move forward with their 2019 programming because two dedicated maestros and the new interim president have agreed to work for free for the next 12 months.

  • Local businessman and philanthropist Jim Kelly has donated a year of service as president, which will save the organization about $95,000.
  • The two maestros Piotr Gajewski and Stan Engebretson followed suit.

The National Philharmonic was quite close to closing it’s doors in 2019 due to lack of funding after the Arts and Humanities Council of Montgomery County decreased its funding by more than $150,000 since 2011 per NBC.

About the Venue: Strathmore

Per their website “High-quality arts programming, designed for audiences of many tastes, served with the hospitality and warmth of a family enterprise, are the hallmarks of Strathmore.” Three venues live under the Strathmore umbrella: The Music Center, The Mansion and it’s newest 250 seat venue AMP, which offers more of a jazzy lounge appeal.

We appreciate their seasonal outdoor performing arts events, because they seek to be inclusive, and reach out to people of all ages, interests, and backgrounds.

Program book advertising with Onstage is a way to get your brand in front of a wealthy audience, all across the nation. We can help you put your brand on blast with experiential marketing, and we do some amazing things with digital signage too. Contact us to learn more today!

A few of our satisfied clients.

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