For ninety years, The Bushnell Center has been Greater Hartford’s crowning cultural jewel. It’s a unique venue for performing arts, but also for education and community activities.

Every time we highlight one of our venues, we focus on one or two unique concepts we admire about it. The Bushnell Center has so much to offer, it’s going to be a challenge. From a historic building that has served generations of Hartford, Connecticut performance arts patrons, to their dynamic 21st century performing arts center, to their modern message of cultural diversity and community outreach, the Bushnell has it all!

With so many wonderful attributes to highlight, we’ll need to go back to the very beginning, nearly a century ago.

History of The Bushnell Center: Founded by Father & Daughter Ninety Years Ago

Per their website, the Bushnell’s tale is a family-love story, which began with father Horace and culminated through daughter Dotha. Both individuals left tremendous imprints on the Capital City of Hartford, CT. (If you’re looking for a different kind of love story, check out our blog post about The Caramoor Center for Music and the Arts.)

Horace Bushnell was a well-respected man, perhaps one of the greatest scientific minds in a younger America.

  • He was a Yale-educated minister, theologian, reverend, scientist, and inventor.
  • He was also one of the founders of modern Protestantism.
  • Horace was a renowned and respected inventor, with many completed patents.
  • Scientists and inventors from all around the world consulted with him for advice.

Horace’s daughter Dotha had a vision for Greater Hartford. Her vision included a world-class performing arts center in that would be a memorial to her beloved father, and also a gift to her Hartford community.

  • She hired well-known architects Corbett, Harrison, and MacMurray to design the Bushnell.
  • These innovative architects designed the world-famous Radio City Music Hall.
  • Dotha sold her stocks and investments in December 1928 (right before the Great Depression) to fund construction in 1929.
  • In 1930 the Center opened and was called a “beacon of hope,” in the midst of the Great Depression.

Offering both employment and the distraction of entertainment for 2,800 seats per performance, the Bushnell has been cherished by Hartford families ever since!

The Historic Buildings of Bushnell Center

Every community has its landmarks. Seattle has the Space Needle, Las Vegas is home to the Stratosphere. The Bushnell is one of those special structures that creates a feeling of home and a sense of location for passersby. It’s a beloved landmark in the community, and established a sense of community and belonging among the locals.

The Audience Experience at the Bushnell Center for the Performing Arts

The Bushnell Center offers a unique audience experience, blending original historic buildings with state-of-the-art theatrical technology. It’s a large campus, but any visit should include a visit to two primary buildings and a selfie with Drama.

Visit The William H. Mortensen Hall  an exceptional example of the Art Deco style. Images of the sun, moon, and stars -symbolizing light, knowledge, and eternity abound for the audience’s admiration.

The Mortensen Hall is home to Drama –  the largest hand-painted ceiling mural in the US! Barry Faulkner and the staff created this 1929 masterpiece, which features the Muse of Drama. Surrounding the deity are vivid representations of theatrical performance and hope, as well as astrological symbolism and zodiac references. One cannot help but admire the symbolism and beauty of Drama!

Admire The Maxwell M. and Ruth R. Belding Theater,  which seats 906 souls. This beautiful, modern theater known locally as “The Belding” opened its doors in 2002. Younger and smaller than the Mortensen hall, the audience experiences state-of-the-art acoustics and a more exclusive performance.

  • This ceiling mural, by Evergreen Studios of NYC, offers a more modern interpretation of Art Deco sun, moon, and stars in the main hall.

Our Role at Onstage Publications

At Onstage, our mission is to provide the finest luxury-level program books to illustrious performing arts centers, like the Bushnell. We are honored to work with these historic venues, and we love to help them modernize with high-quality digital signage for advertisers. Our goal is always to present performing artists and advertisers in the finest publications possible. Reach out to us today if you’d like to get your brand in front of Hartford, Connecticut’s most affluent audience.


Reach out to Kyle at (866) 503-1966 x109 or contact by email to secure your ad space.

Onstage Chosen For Prestigious Menuhin Competition Richmond 2020 Ad Sales

The team at Onstage Publications is elated to announce our exciting collaboration with the prestigious Menuhin Competition to be hosted this year in Richmond, Virginia. For violinists, competing at the Menuhin Competition is akin to competing at the Olympics. The world’s most talented youths will come from all around the globe to compete!

In addition to adding the Richmond Symphony to our growing list of exclusive clients for their program book publishing and venue digital signage needs, Onstage will be handling the ad sales for this prestigious program book that is handed out to every attendee.

This elite audience is welcome to experience eleven days of masterful performance, as the finest young violinists from all around the globe compete before a jury of professional violinists. These jurors (judges) will also perform and teach violin masterclasses to the competitors.

This year’s 11-day violin competition and performing arts extravaganza runs May 14th through the 24th. 

  • Olympic-level competition of the world’s best violinists.
  • Then the audience will experience professional violin and performing arts concerts.
  • Masterclasses occur on Thursday.
  • The following weekend is full of special events, including the final Closing Gala Concert event!

Onstage will be representing our advertisers every step of the way!

Onstage Publications Welcomes The Menuhin Competition 2020

Eighteen nations are represented this year by a 44 youthful violinists. The US is well represented with 18 American competitors, one hailing from Virginia! Other countries competing include Spain, Italy, France. Australia, Brazil, Canada, China, Germany, Poland, Japan, Russia, Singapore, South Korea, Switzerland, Taiwan, Ukraine, and the UK are all represented this year.

  • These artists range in age from 11 to 21.
  • Some are returning to Menuhin for the second time, but most of these youths are first time competitors.
  • About a third of them come from non-musical families.

And We Thank the Jurors

Imagine if the Olympic judges not only rated the competitions, but then proceeded to school competitors, and perform themselves! We appreciate each juror coming to share their wealth of violin talent and techniques with the superstars of tomorrow. Check them at Menuhin’s official juror page.

Why Advertise at the Menuhin Competition?

While our advertising opportunities are available to any organization, we feel some of the best sectors and product matches for this audience could be:

  • Banking and financial institutions
  • Insurance brokers and surplus lines insurers
  • Luxury level musical instruments
  • Fine art galleries and artists
  • Private schools and universities
  • Music schools
  • Private aircraft, flight and travel services

For a week-and-a-half, the world’s most illustrious musicians, and all their fans, will have their eyes on the Competition. Between the luxury program books, which will be in the hands of every single audience member, we’ll also be putting your brand on blast via digital signage. This is your opportunity to saturate an incredibly elite international target market!

  • It’s an incredibly rare opportunity for domestic organizations to increase their reach to eighteen other nations with a single media blitz.
  • This audience is affluent, educated, well-traveled and ready to invest!

Who other than Onstage Publications could burn your brand into the minds and hearts of the world’s most well-educated, wealthy, jet-setters? We are SO EXCITED to be involved!

Our Role

If you’ve been reading our blog for any length of time, you know our mission is to provide the highest quality program books for the most elite performing arts experiences. We’re proud to provide digital signage throughout the 11-day experience at the Menuhin Competition. Would you like to reach the most elite audience of the globe for eleven days? Reach out to us today!

Our blog readership is marketing professionals, advertising customers, music directors, and performing artists who might be interested in our luxury level program books. Our goal is to provide marketing professionals with entertaining, educational reads they can use when planning their advertising budgets.

We like to explain how each of our venues is unique, and how our products appeal to the most discerning audiences.

Thus, we’ve been looking at our performing arts groups and the fantastic venues they perform in. Each organization has a unique focus, with their own story to tell. Today, we turn our gaze westwards again, towards a cultural epicenter of the United States, as we bring to you the Los Angeles Chamber Orchestra (LACO).

LACO is of particular interest to the most discerning SoCal audiences because they perform chamber music. If the words chamber music or orchestra sound dull, or decidedly un-sexy, we urge you to think again! These performances are arguably the most difficult to perform, and only the most exceptional musicians would attempt them.

An Introduction to Chamber Music in LA

If you’re new to classical music, chamber music is a unique niche in the genre. It’s specifically composed for smaller ensembles of musicians. Originally, chamber music was played in churches, small theaters, and the estates of the wealthiest families.

  • Chamber music is written for smaller groups of musicians.
  • Usually, only one or two musicians will play at a time.
  • Vocals are occasionally included.
  • It’s one of the most challenging forms of classical music to perform. There is no powerful orchestra to drown the sound of a mistake.

Encyclopedia Brittanica describes it as “intimate music, suited to the expression of subtle and refined musical ideas.” It’s known for vibrant displays of varied instrumental colors. In other words, the audience will experience performances that feel like a string of outstanding classical solos.

The powerful, even overwhelming sounds of a huge orchestra have almost no part in chamber music. Instead, composers and musicians focus on refinement and flawless acoustical balance. It’s meant for the most discriminating listener. Sample the sound at LACO’s YouTube Channel.

The Los Angeles Chamber Orchestra History & Mission

Per their website “LACO was founded in 1968 as an artistic outlet for the recording industry’s most gifted musicians. Founder, cellist James Arkatov, envisioned an ensemble that would allow these conservatory-trained players to balance studio work and teaching with pure artistic collaboration at the highest level.” He passed in 2019 at the age of 98. He was also an accomplished photographer.

  • Visionary conductor Jaime Martin has just taken the podium as Music Director for the 2019-2020 season. Congratulations!
  • Over the years, LACO has produced 31 recordings. You can listen to their most recent here.
  • They’ve toured Japan, Europe, and South America, and performed at venues all over North America.
  • They’ve proudly earned eight ASCAP Awards for Adventurous Programming.
  • Public Radio International called them “America’s finest chamber orchestra.”
  • And Los Angeles Magazine describes them as “LA’s most un-intimidating chamber music experience.”

Their mission is “to enrich and connect our community through intimate and transformative musical experiences which exemplify and foster artistic excellence, education and innovation.” Their goal is to become a cultural force in LA and gain worldwide recognition.

Chamber Music LA

LACO is also a founding member of Chamber Music LA. It’s a collective of six renowned presenters from all around SoCal including:

Their vision is to make LA the Chamber Music Capital of the World! And we love helping them do it.

Our Role

The Los Angeles Chamber Orchestra trusts Onstage with its luxury program book publishing. Our purpose is to craft the most beautiful program books, highlighting the artists and advertisers for Southern California’s most elite audience. We also offer an opt-in direct mail publication for performing arts fans, Artspac, and digital signage at performing arts venues across the nation.

Would you like to advertise to this difficult-to-reach audience? Get in touch with us today! Our advertisers are like our partners. We’d love to help your brand succeed.

Aside from writing about publishing performing arts program books in some of the most unique and exquisite places in the U.S., you may have also noticed a recurring theme throughout our Amazing Venues blog series: a focus on community involvement and youth enrichment among our performing arts venues. We’ve said it before: Who knows where we’ll find the next Pavarotti? He or she may be attending a public school in an urban jungle. We don’t know! That’s why it’s so important to expose our children to the performing arts and provide them opportunities for musical growth.

But what comes next? How can the next generation of performance artists make the leap from high school to mainstage?

The Palm Beach Opera (PBO) has the answer! PBO goes beyond the standard student exposure with affordable children’s concerts and free high school presentations. PBO provides three pathways for an aspiring artist to graduate from student to performer. These three programs bridge the gap between aspiring performing artists and actual performing artists.

Future Artist Training at Palm Beach Opera 

The Palm Beach Opera Studio

Per their website “the [PBO] Studio is an eight-month training program that fosters the skills high school students will need to pursue a successful music career in college and beyond. The Studio program is rigorous, the learning experience is exceptional, and participants are held to high professional standards.” PBO Studio offers two distinct learning paths for high schoolers:

  • The Performing Arts Administration Track: Future board members, managers, and CEOs take part in one-on-one meetings with PBO Directors and Managers to learn how a professional performing arts company functions from the inside. Students complete projects relevant to their interests and are welcome to attend working rehearsals and mainstage performances. They’ll learn about finances
  • The Performer Track: for future opera singers, classical-style vocalists, or any future singer looking to enhance skills and begin a resume. PBO Studio’s Performance Track singers will take part in private instruction, masterclasses, vocal coaching and workshops led by the professionals. Participants are welcome to attend working rehearsals, mainstage performances, and are offered genuine performance opportunities in front of an elite audience.

After completing this rigorous instruction, PBO offers two more tiers for aspiring youths to develop their skills as artists and staff, and to build their professional resumes.

The Bailey Apprentice Artist Program 

The Cornelia T. Bailey Apprentice Artist Program offers real-life performance experience for recent music-school graduates. The Bailey Apprentice Artists are truly PBO’s community ambassadors. They’ll perform all over the region in community engagement concerts, cover supporting roles, study the leading roles in famous opera productions, and add their fresh vocal strength and youthful glow to mainstage choruses.

The Benenson Young Artist Program 

The Benenson Young Artist Program creates the final stepping stone for these young artists to launch a successful career as a performing artist. The Benenson Young Artists will spend a five-month residency at PBO polishing essential stagecraft and putting the final finish on their performance skills.

PBO’s experienced administrative and artistic staff, together with their distinguished visiting guests from around the globe, will provide aspiring artists with career insights and artistic instruction. These future opera superstars are offered supporting roles in mainstage productions, cover coveted leading roles, and perform at special events in the Palm Beach community.

Reach the Unreachable

Here at Onstage, our role is to provide the finest program books available to the performing arts industry. We are thrilled to be part of the professional development of opera’s future stars (and the staff who support them.) As you can see from this focus on The Palm Beach Opera, as well as our other performing arts partners, Onstage can get your business in front of a hyper-focused, hard to reach demographic that other forms of advertising simply cannot reach. We call it reaching the unreachable. We also provide digital signage in lobbies and halls and offer a unique, direct mail product for opera fans as well as all other performing arts genres. Get in touch with us today to learn more about our unique performing arts advertising opportunities.

With every entry in our ongoing Amazing Venues series, we’re taking a close look at the gorgeous venues and talented performing arts groups we work with. Today we bring you one of our most modern venues, a community center built in 1982, in the busy heart of downtown Colorado Springs.

When we think of Colorado, we think of pristine forests, fresh mountain air, and world-class ski resorts. But Broadway has a home there too, at Pike’s Peak Center with the American Theater Guild.

The American Theater Guild

Even if you’re not from Colorado Springs, there’s a good chance you’ve heard about the American Theater Guild before. This traveling troupe brings Broadway performances to venues all around the US like:

  • Kansas City
  • Lubbock
  • Wichita
  • Toledo
  • Phoenix
  • and others

We know that producing a Broadway show is a ton of work! Even for just one night, at one location, these events require real dedication to produce. Think about it! Talent must be hired, props acquired, scripts memorized, and costumes designed. Lighting and sound professionals have their duties, and program books must be written and published. Everything must be on deadline!

The American Theater Guild earns our respect for bringing outstanding performances to stages everywhere. It’s hard enough to deliver a Broadway-level performance at a single venue. Now pack it all up and travel!

We also admire the American Theater Guild for their community and youth involvement, with their Staging The Future program. They are committed to providing the magic of live musical theater to all children, despite economic disadvantages.

Staging The Future

Per their website, “STAGING THE FUTURE enables under-served young people to experience live musical theater. Non-profit organizations that focus on assisting children and Title I schools are eligible to participate in the program. The program is fully funded by the generosity of The American Theatre Guild season members.”

The program goes beyond free tickets to performing arts shows. The American Theater Guild strives to give both students and educators a complete performing arts experience, including meet and greet sessions with cast members and post-show interviews and conversations.

  • They enhance the performing arts show experience for children and adults with educational materials, and even cover all costs associated with Masters Classes in schools!

You may have noticed an ongoing theme in some of our blogs, the importance of bringing a quality theater experience to students in difficult situations.

Who knows where the next famous playwright will come from! Our next young William Shakespeare might be in a Colorado Springs elementary school right now! That’s why we’re so proud to work with performing arts organizations that offer outstanding opportunities to inner-city youths.

  • Many of the students reached by the American Theater Guild will go on to pursue careers in theater as actors, directors, producers, or dancers.
  • Others may develop their passion for performing arts as season members.

With Staging The Future, the Guild helps bring a love for the performing arts to a new generation of patrons.

Our Role

At Onstage Publications, our goal is to publish outstanding program books for the performing arts. It’s one less stressor our clients need to deal with! For organizations like the American Theater Guild (who have enough on their plate already), we provide world-class publishing. For our advertisers, we offer unique and memorable media, which goes hand-in-hand with experiential marketing.

Program books are cherished and reviewed many times after a night at the theater. We can off your business even more exposure, in the form of digital signage at venues and our opt-in direct mailer Artspac. Contact us to learn how we can provide your organization with an outstanding program book or meaningful advertising at luxury venues. It’s our specialty!

Related Reading & Resources:

Onstage Publications: American Theater Guild Program Book Library

Woodleaf Realty: Colorado Springs Has Another Nickname We Didn’t Know

Our mission at Onstage is to produce the highest quality, luxury program books available to venues and performing arts groups. Along the way, we’ve developed long relationships with many venues, and we know better than anyone that every organization offers a unique audience experience.

Sitting down to write an article about the AT&T Performing Arts Center (ATTPAC) in Dallas brought us a different challenge, as very few venues offer such extensive programming, such a variety of genres, and so many community programs. That’s before we even consider the massive size of the campus itself and it’s many options for performing artists!

We had to stew on this one overnight because so many aspects of this venue deserve recognition. After much thought, we decided to honor ATTPAC’s unique Elevator Project, a division of ATTPAC created to bring Dallas area’s more marginalized artists a professional performance platform.

AT&T Performing Arts Center’s Elevator Project

According to their website, the Elevator Project launched in 2014 to provide small, emerging, and historically marginalized arts organizations and artists with a quality performance venue in the Dallas Arts District. Each season offers audiences a remarkable variety of performances across all genres, with the projects chosen through a competitive process.

Elevator project applicants must be Dallas-based. We appreciate the fact that special consideration is given to groups who don’t have a performance space to call home, for these are the groups who truly need exposure! Successful projects often include:

  • new and experimental works
  • ethnically and culturally specific projects
  • performances designed for unique spaces on the sprawling ATTPAC campus

Performances can range from single-night presentations to multi-week runs. They include:

  • music
  • cabaret
  • theater
  • spoken word
  • dance
  • comedy
  • opera
  • and others

Historically made possible by the support of the City of Dallas Office of Cultural Affairs (now the Office of Arts & Culture), this program encourages small arts organizations and individual artists to take this opportunity to excite, entertain, and stimulate an appreciative audience.

Most of these shows occur in Hamon Hall in the Winspear Opera House, or in the 6th Floor Studio Theatre in the Wyly Theatre.

The Winspear Opera House & Wyly Theatre at AT&T Performing Arts Center

Our admiration of the Elevator Program is so fierce because these artists get to experience genuinely world-class venues!

The Winspear

John Allison of Opera Magazine has hailed the Winspear as one of America’s finest opera houses. Per their website, The Margot and Bill Winspear Opera House is a 21st-century reinterpretation of the traditional “horseshoe” style opera house, engineered specifically for the performance of opera and musical theatre.” Its stages are also equipped perfectly for ballet and other types of dance.

  • Foster + Partners designed it under Pritzker Prize-winning architect Norman Foster and Deputy Chairman Spencer de Grey.
  • It seats an audience of 2,200.

The Wyly Theatre

The Dee and Charles Wyly Theatre is arguably the most versatile theatrical performing space on the planet! It was designed by REX/OMA, Joshua Prince-Ramus (partner in charge) and Rem Koolhaas.

The Potter Rose Performance Hall in Wyly can be shaped into several configurations: including proscenium, flat floor, or thrust configurations.

This variable sort of space adds to the uniqueness of each Elevator Program event hosted at ATTPAC, and keeps audiences wanting more!

Our Role

Program book publishing is the core of our business at Onstage. We seek to shine a spotlight upon artists, venues and advertisers in the best light and present them to a well-cultured audience. If you are interested in reaching patrons at the The Winspear Opera House & Wyly Theatre at AT&T Performing Arts Center we’re the people to call.

Onstage Publications is proud to work with such an illustrious organization as AT&T Performing Arts Center, and we appreciate their endeavor to bring lesser-known performing artists and performance styles to the front of the industry. Who knows where the next Tchaikovsky will come from? We have a feeling he or she might be from Dallas!

A few of our satisfied clients.

Engage with the engagement experts.

Send us a quick email with your questions and contact info.

Schedule a time to talk with Norm about how Onstage can help your Performing Arts Organization.

Use our program book calculator to find out how much we can save you.