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When it comes to making your marketing count, MasterCard’s chief marketer has a suggestion for cutting through the red tape and connecting with customers who will be genuinely interested in what you have to offer. The recommendation, which can be found in this month’s Adage: remember the 3 P’s. Passion, people, and profit matter when it comes to marketing–and at Onstage Publications, we can connect you with a demographic that fulfills these three key goals.

Passion: Connecting Through the Performing Arts

“To be successful,” notes the article, “brands need to tap into the experiences and things that consumers care about the most.” It’s no longer just about creating basic ads that let viewers know you have a product. You must go deeper than that, connecting with the things that they genuinely care about.

If you’re looking for a way to connect with passionate advocates, performing arts patrons are one of the most effective audiences out there. They genuinely care about the arts in general and, often, a specific art in particular. Music, dance, theater: performing arts patrons are deeply committed, and they’re willing to go the extra mile for the companies that support the things they care about most. When you allocate a portion of your advertising budget to performing arts advertising, you’ll find an instant connection with passionate people who genuinely care about the arts!

People: Reach a New Audience

When you choose performing arts advertising, you’re able to connect with a group of people who might be more difficult to find through traditional advertising channels. Patrons of the arts spend more time experiencing their local cultural arts scene than they do on the internet or watching television. As a result, when you connect with performing arts patrons through program book advertising and digital signage, you access a group of people who might not receive advertisements in more traditional ways. Not only that, in many cases, your competitors haven’t already gotten to this particular group of potential customers. Try something unique and discover how you can make your business stand out to a specific group of people.

Profit: Disposable Income Matters

In many industries, you need customers with disposable income to focus on and share in your business. With performing arts advertising you find patrons with disposable income. Tickets to high-level performing arts events often come at a premium, and people who attend those events on a regular basis often have plenty of money to spend.

Not only that, patrons who regularly attend performing arts events tend to care deeply about their arts–and they are more likely to take that disposable income and support the companies that, in turn, support the things they are passionate about. People who love dance will come out to visit businesses that support their local ballet company. People who love theater will visit the businesses who support the theater, and so on. Even better, they’ll tell their friends–and that increases the odds that you’ll build your business.

Are you ready to start connecting with a new audience? Do you want to gear your advertising toward passionate individuals who have the potential to become equally passionate about your business? Do you want to connect with an audience who has plenty of disposable income to spend at your business? If so, performing arts advertising could be the perfect solution for your business. Contact us today to learn more about how we can help spread the word about your business with performing arts advertising. Good selling!

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