Insights

Why Didn’t That Ad Work? The Latest Research on Ads, Exposures, and Buyer Behavior

The advertising industry is worth a minimum of $1.2 Trillion US, per PQ Media's research published for 2018. Here at Onstage, we expect 2019's numbers to come back significantly higher. If you've been reading our blog for a while, you know 2019 was a great year for US...

Onstage’s Amazing Venues Series: AT&T Performing Arts Center

Our mission at Onstage is to produce the highest quality, luxury program books available to venues and performing arts groups. Along the way, we've developed long relationships with many venues, and we know better than anyone that every organization offers a unique...

How to Avoid “Noise” in Your Marketing

If you've been following our blog lately, you know we provide marketing insights for anyone interested in learning how to market more effectively. Here at Onstage, we work with hundreds of venues across the United States and thousands of advertisers. We've been doing...

Onstage’s Amazing Venues Series: Orlando Philharmonic Orchestra

The Orlando Philharmonic Orchestra is All About Diversity Our program book publishing clients at Onstage comes from all over the nation! We love to be part of their vision of diversity. One of our most culturally diverse customers must be The Orlando Philharmonic...

Maximize Your Advertising Dollars & Tax Deductions in December

2019 has been an outstanding year for the US economy and businesses of all sizes. Gross domestic product (GDP) is up, personal income is up, consumer confidence is high, and interest rates have stayed low. Most US businesses have been happy to revel in the glory of...

Onstage’s Amazing Venues Series: The National Philharmonic at The Music Center at Strathmore

At Onstage we value our performance art partners and the venues we serve; that's why we provide them with the finest in program book publishing. Every artist and group we work with has a unique voice that needs to be presented in their own special way. Our luxury...

Legendary Logos: The Keys to Quality Logo Design

Marketing is a complex, many-pieced puzzle. There is a lot more going on in the marketing department beyond epic logo design. And yet so many parts of your branding efforts will involve your logo; it becomes the keystone to your entire campaign. We are not logo...

Onstage’s Amazing Venues Series: Dayton Opera

With our ongoing blog series, Amazing Artists & Venues, Onstage Publications has thus far highlighted performing artists, organizations, administrators, and venues all over the nation. Today, we look much closer to our home state as we bring to you the Dayton...

Marketing to the Top 1% – How Elite Private Schools Market to the Ultra Wealthy

At the risk of sounding snobbish, we're not going to beat around the bush. Our program books at Onstage will put your private school marketing campaigns directly into the hands of the uber-wealthy. Best of all, our advertising does more than just make a single...

Onstage’s Amazing Venues Series: Caramoor Center for Music and the Arts

Here at Onstage we get to work with amazing artists and outstanding performance arts venues. Some of the venues we serve are historic treasures, others are modern masterpieces of architecture and design. Only a few are the stuff of fairy tales! We believe Caramoor...

Write Killer Ad Copy and Know When to Use it!

Here at Onstage, we work with performing arts organizations, venues, and program book advertisers every day. We understand that as business owners, entrepreneurs and Boards you have your work cut out for you. We love nothing more than bringing our advertising...

Onstage’s Amazing Venues Series: The Billings Symphony Orchestra

At Onstage Publications we create high-end program books for luxury performance artists and their venues. In our ongoing blog series dedicated to these amazing people and places, we turn our eyes to Billings, Montana. Join the Billings Symphony Orchestra &...

5 Reasons Why Program Book Advertising Is Pure Marketing Genius

Participating and placing ads in performing arts program books is an excellent advertising platform and one that's often overlooked by many of today's marketers. There are many reasons why this is a great venue (pardon the pun) when brands are showcased inside a...

Onstage’s Amazing Venues Series: The Virginia Symphony Orchestra

Rather than a single venue, we decided to honor The Virginia Symphony Orchestra (VSO) and several venues they play in the Hampton Roads Region. The VSO is performing its 99th season this fall, 2019! Congratulations! The Virginia Symphony Orchestra: They're All About...

NOW is the time to review your 2019 marketing efforts!

2019 has been an amazing year for US business! In economics it's called a "Goldilocks economy" when growth is neither too hot to cause inflation, nor too chilly to cause a recession. Most business owners are experiencing the positive results of a busy economy that's...