Insights

It’s no secret that if you want your business to be successful, you need to identify your audience. Armed with this, many small businesses feverishly conduct numerous hours of research trying to identify their target audience. But unfortunately, many times, this...

Carefully consider the spirit, emotions, and feelings you’re seeking in connection with the colors you’ll be using in your performing arts program books and digital signage.

70% of Americans prefer to read on paper and 67% of people prefer printed material over digital advertising.

While swiping left-or-right may become the new norm on our omnipresent handheld devices, turning the pages of a printed performing arts program book will remain a family-favorite and a treasured part of our posterity.

We call this experiential marketing!

Is your performing arts organizations main goal to put on a fabulous performance for your community and to keep your patrons coming back for more, or is your performing arts organization a niche publisher?

Program book advertising, like many other forms of marketing, is all about return on investment.

While publishing your own program books is expensive, your audience expects to receive them. Not having a printed program book is a disappointment in your patrons’ minds.

Don’t think of marketing to performing arts audiences as if you are narrowing your audience. Think of it as segmenting and selecting a subset of a broader audience that is more likely to purchase from you.

There is no shortage of opportunities for restaurants and performing arts venues to work together collaboratively.

Our approach has always been rooted in getting to the right audience the first time, rather than lots of trial and errors.