Insights

Craft a Winning Mission Statement

There are precious few opportunities for marketing professionals to craft a new mission statement: either the company is a startup, looking for direction, or it's an established company looking to rebrand. Like logos and mascots, mission statements are meant to last...

Onstage’s Amazing Venues: The Los Angeles Chamber Orchestra

Our blog readership is marketing professionals, advertising customers, music directors, and performing artists who might be interested in our luxury level program books. Our goal is to provide marketing professionals with entertaining, educational reads they can use...

Advertising to Exploit the Product Life Cycle

From inception to obsoletion, the services and physical products we use every day will experience the product life cycle. We're not talking about the lifetime of the individual item in your hand. We're talking about the ultimate future uselessness of a concept. Our...

Onstage’s Amazing Venues: The Palm Beach Opera

Aside from writing about publishing performing arts program books in some of the most unique and exquisite places in the U.S., you may have also noticed a recurring theme throughout our Amazing Venues blog series: a focus on community involvement and youth enrichment...

Let’s Talk About “The Purple Cow Marketing Theory” by Seth Godin

We were recently inspired to write this piece while we were researching our amazing venue, the Segway scooter . Per their website, the OK subscribes to The Purple Cow: Transform your business by being remarkable, written by keynote speaker and entrepreneurial author...

Onstage’s Amazing Venues: The American Theater Guild at Pike’s Peak Center

With every entry in our ongoing Amazing Venues series, we're taking a close look at the gorgeous venues and talented performing arts groups we work with. Today we bring you one of our most modern venues, a community center built in 1982, in the busy heart of downtown...

Why Didn’t That Ad Work? The Latest Research on Ads, Exposures, and Buyer Behavior

The advertising industry is worth a minimum of $1.2 Trillion US, per PQ Media's research published for 2018. Here at Onstage, we expect 2019's numbers to come back significantly higher. If you've been reading our blog for a while, you know 2019 was a great year for US...

Onstage’s Amazing Venues Series: AT&T Performing Arts Center

Our mission at Onstage is to produce the highest quality, luxury program books available to venues and performing arts groups. Along the way, we've developed long relationships with many venues, and we know better than anyone that every organization offers a unique...

How to Avoid “Noise” in Your Marketing

If you've been following our blog lately, you know we provide marketing insights for anyone interested in learning how to market more effectively. Here at Onstage, we work with hundreds of venues across the United States and thousands of advertisers. We've been doing...

Onstage’s Amazing Venues Series: Orlando Philharmonic Orchestra

The Orlando Philharmonic Orchestra is All About Diversity Our program book publishing clients at Onstage comes from all over the nation! We love to be part of their vision of diversity. One of our most culturally diverse customers must be The Orlando Philharmonic...

Maximize Your Advertising Dollars & Tax Deductions in December

2019 has been an outstanding year for the US economy and businesses of all sizes. Gross domestic product (GDP) is up, personal income is up, consumer confidence is high, and interest rates have stayed low. Most US businesses have been happy to revel in the glory of...

Onstage’s Amazing Venues Series: The National Philharmonic at The Music Center at Strathmore

At Onstage we value our performance art partners and the venues we serve; that's why we provide them with the finest in program book publishing. Every artist and group we work with has a unique voice that needs to be presented in their own special way. Our luxury...

Legendary Logos: The Keys to Quality Logo Design

Marketing is a complex, many-pieced puzzle. There is a lot more going on in the marketing department beyond epic logo design. And yet so many parts of your branding efforts will involve your logo; it becomes the keystone to your entire campaign. We are not logo...

Onstage’s Amazing Venues Series: Dayton Opera

With our ongoing blog series, Amazing Artists & Venues, Onstage Publications has thus far highlighted performing artists, organizations, administrators, and venues all over the nation. Today, we look much closer to our home state as we bring to you the Dayton...

Marketing to the Top 1% – How Elite Private Schools Market to the Ultra Wealthy

At the risk of sounding snobbish, we're not going to beat around the bush. Our program books at Onstage will put your private school marketing campaigns directly into the hands of the uber-wealthy. Best of all, our advertising does more than just make a single...