Insights

How to Plan Your Marketing Strategy for Success With an Impending Recession (part 1)

Economic slumps are bound to happen from time to time. Looking back at the past few decades we can remember the "Great Recession" and the housing market crash of 2008, or the deep economic downturn after September 11th, 2001. While we never look forward to a...

Companies Changing Their Focus For COVID-19

Nearly every US business has been affected by the Coronavirus. We've touched on this with another recent blog - where we noted that successful advertisers are changing their marketing messages nationwide in response to the COVID-19 situation. Here, we'll take a closer...

How Cadillac Built a Luxury Brand During the Great Depression

The Great Depression was a troubled time in US history. Poverty, unemployment, and supply rationing defined the times. Some US businesses failed the test, while others weathered the storm - and eventually came out ahead - with either increased market share or a...

Crisis Advertising: How Catastrophic Events Can Alter Your Marketing Thinking

Have no doubt that global, national, and even local level catastrophes should have a profound effect on your marketing thinking. But in different ways than you probably think! For twenty years, Onstage has been providing luxury-level advertising across the US. We've...

Marketing Trends 2020

As performing arts marketing professionals with amazing venues across the nation, we work with thousands of advertisers. As marketing evolves year after year, we must stay on top of the latest advertising trends and provide those insights to our clients. Our goal is...

Why Big Data Matters to Marketing Professionals

Big Data sounds intimidating to us marketers. We're advertising experts, not software programmers, right? But don't be afraid of that nasty data term. Big Data is not just a buzzword. As a modern marketing professional, this is the information you need to know. In a...

Ontsage’s Amazing Venues: Bushnell Center for the Performing Arts

For ninety years, The Bushnell Center has been Greater Hartford's crowning cultural jewel. It's a unique venue for performing arts, but also for education and community activities. Every time we highlight one of our venues, we focus on one or two unique concepts we...

Advertising at the Menuhin Competition Richmond 2020 – The Olympics of Violin

RESERVE YOUR SPACE ASAP OR MISS ALL THE EXCITEMENT! Reach out to Kyle at (866) 503-1966 x109 or contact by email to secure your ad space. Onstage Chosen For Prestigious Menuhin Competition Richmond 2020 Ad Sales The team at Onstage Publications is elated to announce...

Craft a Winning Mission Statement

There are precious few opportunities for marketing professionals to craft a new mission statement: either the company is a startup, looking for direction, or it's an established company looking to rebrand. Like logos and mascots, mission statements are meant to last...

Onstage’s Amazing Venues: The Los Angeles Chamber Orchestra

Our blog readership is marketing professionals, advertising customers, music directors, and performing artists who might be interested in our luxury level program books. Our goal is to provide marketing professionals with entertaining, educational reads they can use...

Advertising to Exploit the Product Life Cycle

From inception to obsoletion, the services and physical products we use every day will experience the product life cycle. We're not talking about the lifetime of the individual item in your hand. We're talking about the ultimate future uselessness of a concept. Our...

Onstage’s Amazing Venues: The Palm Beach Opera

Aside from writing about publishing performing arts program books in some of the most unique and exquisite places in the U.S., you may have also noticed a recurring theme throughout our Amazing Venues blog series: a focus on community involvement and youth enrichment...

Let’s Talk About “The Purple Cow Marketing Theory” by Seth Godin

We were recently inspired to write this piece while we were researching our amazing venue, the Orchestra Kentucky. Per their website, the OK subscribes to The Purple Cow Marketing Theory, written by keynote speaker and entrepreneurial author Seth Godin. If you haven't...

Onstage’s Amazing Venues: The American Theater Guild at Pike’s Peak Center

With every entry in our ongoing Amazing Venues series, we're taking a close look at the gorgeous venues and talented performing arts groups we work with. Today we bring you one of our most modern venues, a community center built in 1982, in the busy heart of downtown...

Why Didn’t That Ad Work? The Latest Research on Ads, Exposures, and Buyer Behavior

The advertising industry is worth a minimum of $1.2 Trillion US, per PQ Media's research published for 2018. Here at Onstage, we expect 2019's numbers to come back significantly higher. If you've been reading our blog for a while, you know 2019 was a great year for US...