I continue to get asked how we get so much usage from our mobile version of our program books.
Other than a lot of hard work, and continued investment, there is a process that we use to make sure visitors to our mobile program books have a great experience.
Here at Onstage Publications, we have a dedicated digital team that makes sure this happens.
We are huge on processes, and we’ve developed a process for our mobile program books that works for us.
The key that we have found is to have a dedicated person or person’s to “feed” the content.
With any mobile program book, the sky is pretty much the limit for content. But you need to figure out what your patrons are really wanting from a digital experience, which entails getting some feedback from them.
This can be done with a simple questionnaire being added into your mobile program book.
We don’t have all the answers, but we have seemed to have found the right mix, for now.
I say for now, because the digital program books are still in their infancy and I don’t think anyone has the perfect solution yet.
But if your organization offers a companion mobile version of your printed program book, below are a few steps to make managing your content easier.
It’s important to note the images below are screenshots from our proprietary back end system, but the content is pretty much standard throughout the industry.
Step 1: Add the show or performance to include title pages, etc.
We are always cognizant of keeping things organized and we put a high priority on this internally.
This being said, we’ve built our back end with this in mind with a lot of prompts so anyone can jump in and use it. Whichever back end you may be using, adding this information is a good start.
Step 2: Add performer bio’s, twitter handles, etc.
Unless the twitter handles of all the performers are already in the printed program book, this will take some research (i.e. time) to find these out for each of the performers.
Step 3: Add performing arts venue links, president’s letter, donation pages, about, etc.
SCREENSHOTS OF OUR CONTENT ENTRY PORTAL
Step 4: Resize the sold ads and add links
Unless you are using a third party for advertising, all the sold ads that bought program book advertising packages for both the printed and mobile versions will need to be resized.
This step obviously takes time and someone with a graphic design background, but is well worth the effort. The last thing you want is an ad that does not position correctly on your mobile program book.
Don’t forget to link these ads somewhere, be it the customer’s website (hopefully its mobile friendly), or a specially built landing page that will capture leads for them.
SCREENSHOT OF OUR ADVERTISING ENTRY PORTAL
Step 5: Proof
Good news and bad news.
The bad news is that, yes, your mobile program book version needs to be proofed by someone.
The good news is, if an error slips through, it can be changed and updated anytime, unlike your printed program book!
Having a great mobile program book companion to your printed program book does not have to be hard. It just takes a little bit of feedback, organization, and a dedicated effort. Good selling!