We recently conducted a non-scientific survey of our current performing arts program book publishing clients on their usage of digital signage in their venues.
For me, the most interesting thing that I got out of our little survey was that of the performing arts venues that responded, only a little less than half (46%) are currently using digital signage in their performing arts venues.
And of these performing arts venues that are utilizing digital signage, the most common set-up is single displays.
Performing arts digital signage is still in its infancy, but we’re seeing more and more of it being adopted. Not only is this type of signage a new marketing avenue for these venues, but it is also becoming a great patron communication tool.
Although the cost of installing and managing the content of these digital signs is a hurdle for some of the performing arts venues that we work with we, of the respondents that did make the investment in digital signage, we found some recurrent themes.
Of these respondents, we found five uses that seemed to be the most popular ways performing arts venues are utilizing their digital signage networks.
The Top 5
- Promotion of upcoming shows/performances
- Communication with patrons
- Display videos
- Sponsorship opportunities
- Touchscreen with navigation
Of course, these top five uses for performing arts digital signage is just the tip of the iceberg on this fairly new medium.
And being able to utilize the full benefits of digital signage does take some additional work as well as additional investment. But for the respondents that are utilizing digital signage, it seems to be paying off for them. Good selling!