When trying to decide where to allocate your advertising dollars, it’s important that you get the most bang for your buck. Spending a large amount of money isn’t helpful if it isn’t bringing in customers, or more specifically, the right customers. That is why it’s vital that you know not only how to advertise to your target audience, but where to reach them. For many businesses, they have found that the answer is at performing arts venues. However, many of them are not fully taking advantage of the full opportunity that these venues offer.
Why Advertise at Performing Arts Venues?
If you’re not already advertising at performing arts venues, you might wonder why your business should. On the list of places, a business might advertise, performing arts venues are not typically the first thing that comes to mind. However, a very specific demographic usually attend these performances, and if that group matches up with your target audience, you make your advertising job a lot easier.
So who attends these performances? For starters, patrons of the performing arts are usually high-income earners. This also implies that they have a decent amount of disposable income. Other studies have shown that this group is also typically college-educated, intelligent, and likes the finer things in life. Finally, patrons of the performing arts are often attended by people in the local area, making them great advertising outlets for local businesses.
If the above group sounds like your typical customer or the customer base that you’re trying to reach, then advertising at performing arts venues might be a good option for your business. But what’s the best way to do it?
Make It a One-Two Punch!
When it comes to advertising at a performing arts venue, you have two main options. The first is to advertise in the printed performing arts program books. This is a great option, as everyone receives a copy of these program books, and look through it as they are waiting for the performance. But rather than only gaining their attention while they are sitting in their seats, why not advertise to them during other times, throughout the venue?
With performing arts digital signage advertising, you get to display a large static or in-motion ad for your business within the lobby of the venue.
By choosing to advertise both within the performing arts program books and through the venue’s digital signage, you are giving yourself a potent one-two punch!
First, visitors will see your ad on the venue’s digital signage as they enter the lobby, as well as at intermission. They will see your ad again as they are flipping through their program book while in their seats. And finally, they will see your ad as they make their way out of the venue after the performance.
So, rather than simply advertise through one means or another, you get the best of both worlds by choosing to go with both performing arts printed program books and digital signage.
Consider Performing Arts Digital Signage to Expand Your Reach
If you’ve already started advertising in performing arts program books, you should consider adding digital signage to your advertising budget. With performing arts digital signage, you give yourself another way to reach your potential customers. And combined with printed program book advertising, your business can be the undisputed champion of the world. Good selling!