I recently read an article in the Wall Street Journal about millennials resurrecting old crafts as full-time jobs, and it’s becoming pretty competitive Why Old-Timey Jobs Are Hot Again-WSJ.
Think, barber, bartender (or is it mixologist?), bookbinders, and even butchers—yes, you read that correctly, BUTCHER!
You just spent a ton of money on your son or daughter’s four-year degree, and they have an epiphany that they don’t want to be that accountant anymore, but a butcher. Not that there’s anything wrong with that.
The gist of the article was that this generation is getting sick of all the screen-time on their mobile devices and they look at these old crafts as a mind release and a place to interact with real people.
Imagine that! Interacting with a real person.
And this got me thinking. What’s old is new again.
You see it everywhere. Vintage clothing stores seem to be the new Macy’s.
You even see it in your downtown where it used to be run down, with blight everywhere, and is now booming with new construction, old buildings coming back to life again, and a hopping nightlife.
Here in little Dayton, Ohio, we can’t seem to build enough housing downtown. New, cool restaurants are popping up everywhere, and they just built a state-of-the-art library in the heart of downtown.
I never thought I would have said this, but Dayton is becoming hip!
And I’m sure this can be said for a lot of other small towns like Dayton, Ohio.
So where do performing arts program books come into this?
The performing arts were the YouTube of Ancient Greece a long, long time ago.
And the performing arts have endured since for thousands of years through thick and thin.
The performing arts were there through all the wars to lift people’s spirits. The performing arts were there through the Great Depression, once again, to lift people’s spirits. And on, and on.
The performing arts is a gathering place for people to interact with each other face-to-face regardless of what might be going on in the world.
And just like the millennials vying for old-timey jobs to disconnect from the screen, and actually interact with another human being, patrons of the arts have known this about their old craft called the performing arts all along. And best of all, they don’t have to work to experience it!
They know their local performing arts venue is the place where they can unwind from their busy lives and relax for an evening. And unknowingly, hold their undivided attention the whole time they are attending.
Try saying that about television, or the internet.
And this relaxing evening includes, believe it or not, spending 30 minutes or more perusing the printed program book.
Imagine that! Patrons of the arts actually reading a printed magazine. For 30 minutes or more, none the less!
Facebook, Snapchat, and Instagram be damned. Hand-crafted, made in America performing arts program book advertising anyone? Good selling.