CHARLESTON, S.C. (August 1, 2017) – Charleston Symphony Orchestra has engaged Onstage Publications to publish its program books beginning in the 2017-2018 season.
Onstage will manage and publish the arts groups’ traditional paper program books and also offer its Stageview product, the world’s first and only app that allows program books to be viewed by patrons on their mobile device.
Stageview not only changes how patrons view their program books, but also transforms the way performing arts groups and their advertisers are able to interact with those filling the venues’ seats. With Stageview, performing arts groups are able to utilize new marketing techniques such as surveying patrons, and tracking which ads they are viewing and how long each held their interest.
Performing arts program books are an integral piece to the overall experience while attending a live performance. However, the program books are a huge cost, and can add a lot of work to a performing arts organization’s staff.
“We become an extension of the performing arts organizations’ marketing team by taking over the advertising sales, layout and design, and publishing of the program books so they can do what they do best – produce quality performances for their community,” said Norman Orlowski, president of Onstage Publications.
Onstage works with nearly 100 performing arts organizations throughout the country. The partnership with Charleston Symphony Orchestra is one of more than a dozen new clients for Onstage in 2017 that have helped boost its market presence by 20 percent across the nation.
ABOUT ONSTAGE PUBLICATIONS: Onstage Publications is a performing arts program book publisher based out of Dayton, Ohio. Onstage Publications has developed a proven program book publishing system that helps performing arts organizations cut costs, gain more control of their time and improve the quality of their program books. Onstage is also the creator of Stageview, the world’s first performing arts program book app, which allows patrons to view their program books on a smart device. Starting with the 2017 performance season, Onstage will provide digital signage to performing arts venues nationwide. The company, which was founded in 2001, employs 14 and serves nearly 100 performing arts organizations throughout the country. For more information on Onstage Publications, visit http://www.onstagepublications.com.
Julie Thompson, ThompsonWriting