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Your Printed Show Posters Are a Thing of the Past!

Why Digital Signage Is Important for Your Performing Arts Venue.

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What’s Your De-Sign, Man? Tips for the Best Program Book Layout and Design

It needs to be visually interesting and has to convey information clearly, which is why excellent design is paramount.

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Making Program Book Hay While the Sun Shines

This time of year is so crucial that it can literally make or break your program book ad sales.

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Getting the Most from Your Performing Arts Digital Signage

To get the most from your performing arts digital signage strategy, take these helpful tips to go from “eh” to “Wow!”

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An Interview with Steve Hancox of Financial Resource Associates, LLC – Should a Non-Profit Be Run Like a For-Profit? – Podcast

An Interview with Steve Hancox of Financial Resource Associates, LLC – Should a Non-Profit Be Run Like a For-Profit? – Podcast

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Bob’s Bar

It was like angels singing!

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Handcrafted Program Books

The performing arts were the YouTube of Ancient Greece a long, long time ago.

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7 Reasons to Consider Performing Arts Digital Signage in Your Advertising Mix

Here are 7 reasons to consider performing arts digital signage in your advertising mix starting from number 7 to the number 1 reason.

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5 Secrets About Program Book Advertising That National Brands Don’t Know About

There is something magical about a night out at the performing arts.

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Add Some Rocket Fuel to Your Advertising Mix

Niche publications distribute to a much more targeted audience than the larger, national mastheads.

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How to Stretch Your Program Book Ad Revenue

The trick is how you sell it!

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A Recipe for the Perfect Program Book

Adding a dash of mobile and digital signage to the printed program books is going to give the kick that the audience expects.

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How to Hit a Home Run with Your Performing Arts Digital Signage

The secret sauce is telling a story in addition to the story or performance your patrons are about to see.

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An Interview with Ed Baker, Author of The Symphony of Profound Knowledge

Applying Deming’s Principles to Non-Profits

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How to Automate Your Program Book Production Department

Rome wasn’t built in a day, so don’t expect your program book production department to be fully automated in a day either. It will take time.

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An Interview with Dr. Kristin Stultz Pressley, Dr. Broadway – Podcast

How to engage patrons emotionally as well as intellectually and keep them coming back for more.

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How to Land a Large Program Book Advertising Account

The secret I am about to tell you on how to sell program book advertising will change your life forever. Because it will literally change your life!

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The Program Book Advertising Balancing Act

Ringling Brothers Circus may have closed their curtain after 146 years, but the program book advertising balancing act show must go on!

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The Internet is Mad as Hell at Performing Arts Program Books!

Believe it or not, much of the great content is still in print.

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A 3-Pronged Approach to Increased Audience Engagement

Now you can engage with your audience anywhere they are in your venue.

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An Interview with Joe Kluger, Principal WolfBrown

Emerging audiences, technology & the arts, and reducing costs.

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Are Printed Program Books Dead to National Advertisers?

The smart program book advertising sales rep sells the printed program book as an integral part to the overall marketing strategy.

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How to Sell Your Program Book Sizzle!

It doesn’t take a rocket scientist to figure out that the demographic of the performing arts patron is high net-worth.

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Telling Your Story Through Performing Arts Digital Signage

Your patrons want to be intrigued and entertained. They are attending an artistic event, after all!

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Can Publishing Your Own Program Books Save You Money?

These other costs are very important to capture, otherwise, you’re just fooling yourself.

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An Interview with Tahra Millan, VP & CMO Caramoor Center for Music & the Arts – Podcast

Thoughts on branding, experiential marketing, and audience data management.

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How to Keep Your Digital Signage Content Monster Fed

Remember, performing arts digital signage is a marketing tool.

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How to Get Out of a Program Book Pickle

The good news is that these surprise costs can be fully recouped, or at the very least, lessened.

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An Interview with Bruce Loving – PR, Media, Advertising & Marketing Consultant North Carolina Opera – Podcast

Specializing in PR, Media, Advertising & Marketing

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We May as well Call It the Program Book Principle!

By understanding this principle, many businesses can dramatically improve their bottom lines.

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5 Ways Digital Signage Can Transform Your Patrons Experience

When used correctly, digital signage is a powerful marketing tool.

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The Power of the Printed Program Book

These companies realize a branded print magazine is a strong marketing tool for them.

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An Interview With Christopher Stager of CRStager – Podcast

Specializing in Marketing and Audience Development

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Stop Selling the Season and Start Selling All Year Long!

This was our Ah Ha moment!

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Sell More by Tailoring Your Program Book Ads

It’s almost a sponsored content advertising approach that we take, but without all the additional work true sponsored ads take.

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How to Set Realistic Program Book Ad Sales Goals

These are not shoot from the hip, I think we should have a gazillion dollar goals.

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How to Decide. Wrap with Inserts or Stand Alone Program Books?

There are many ways to keep your print costs to the absolute minimum.

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Manage Your Digital Signage Content Like a Media Mogul!

Performing arts digital signage is a powerful marketing tool if done correctly.

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5 Easy Steps To Manage Your Mobile Program Book Content

Having a great mobile program book companion to your printed program book does not have to be hard.

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The Performing Arts Program Book Ecosystem

When the program book ecosystem is working in harmony, the printed and digital program book advertisers follow.

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Top 5 Things Performing Arts Venues Look For In Their Digital Signage

Performing arts digital signage is still in its infancy, but we’re seeing more and more of it being adopted.

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5 Hidden Costs of Program Book Publishing

If these are not captured, they will certainly turn a positive number into a negative number very quickly!

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Sell $4,000.00 Into Your Program Book Today!

To get the best results possible from this tactic, you will want to have a prospect pool of 50 or more businesses.

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Choosing the Right Digital Signage for Your Performing Arts Venue

There are many things that will factor into making your dream become a reality.

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Watching All the Right Gauges for a Smooth Program Book Landing

There are 4 main gauges that should be looked at daily during your program book advertising sales canvas.

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Increase Your Program Book Ad Sales With Very Little Effort!

This is what should be expected from any good publisher, as well as any professional advertising account executive.

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Enhancing Your Inbound Marketing With Program Book Advertising

The printed program book ad makes for a very nice off-line extension for the “Attract” portion of the inbound marketing methodology.

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Finding The Right Program Book Advertiser Prospect

Understanding what makes a good program book advertiser prospect will lead you to more play bill ad sales than you can handle.

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How To Create An Effective Program Book Ad

So how do you create an effective program book ad? The easiest way is to remember the acronym RASCIL.

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Cleaning Up Your Program Book Market

Having your reps hold onto loss will kill your market quicker than you think.

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Why I’m Not Afraid To Ask For Help

One should not be embarrassed or feel defeated to ask for help.

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One For The Ditch!

And then the hammer drops come late August!

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Keeping Your Sanity In An Insane World Of Program Books – 3 Tips

Performing arts program book publishing is a continuous learning curve.

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How To Be A Marketing Rock Star In 3 Easy Steps

The key that we found with our marketing is that a dedicated effort needs to be made and the effort needs to be consistent.

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I Truly Am Overhead!

This got me thinking about core competencies for non-profit performing arts organizations.

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Honored To Be Recognized…

We are honored to be recognized by Ohio Business Magazine as one of Ohio’s 2016 “Best Places to Work.” We couldn’t do it without the great people here at Onstage Publications.

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Automate Your Program Book Ad Collection Process

We came up with a solution that seems to be working and can be implemented very easily.

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Program Book Myth #1: Adding More Pages Sells More Ads

With paper being half of the print cost, the only sure thing that adding more pages will do is add to your print costs.

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Get Your Program Book Ad Noticed!

First of all, performing arts program book advertising is NOT a donation.

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The Quickest Way To Program Book Failure…Procrastination!

There are always those things on your to-do list that you keep moving to another day, another week, and before you know it, to another month.

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Make Your Advertising A Mic Drop!

I can’t tell you how many times I come across people that think marketing and advertising is one in the same.

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What Do Hot Dogs Have To Do With Program Book Advertising?

This story is an oldie but a goody!

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What Do Program Book Advertisers Know That You Don’t?

“Be number one or number two and keep redefining your market”

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How To Manage Your Program Books So They Don’t Manage You!

If you like puzzles, you’ll love this because it’s kind of like a big jigsaw puzzle.

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Is Micro-Giving The New Giving For The Performing Arts?

We’re starting to see more and more performing arts venues play around with these small funding campaigns

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Drinking The Cool Aid – How We Know Performing Arts Program Book Advertising Works!

We thought what better way to get some action on this but to “drink our own cool aid!”

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The Secret To An Out Of This World Performing Arts Program Book Team

This wall is the evil force and it will tear down any organization quicker than you can say Jar Jar Binks!

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8 Reasons To Give Prospects Why They Should Advertise In Your Program Book

There are ways to make your program book stand out to a potential advertiser to help make the sale a little easier.

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5 Tips For A Bullet Proof Pub Schedule – Podcast
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The Danger Of Higher Program Book Ad Prices – A Fireside Chat

Program book advertising rates are highly price sensitive with the buyer.

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Five Secrets To A Successful Program Book

Any performing arts organization can do it, as long as you follow certain steps.

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Your End Of Season Program Book Checklist

An end of season program book checklist before you call it a day.

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Overcoming Program Book Sales Objections – “I’m Cutting Down On Expenses”

In reality, advertising is an investment in their business and if the right advertising is purchased, it will pay for itself.

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The Secret To Double Digit Program Book Advertising Revenue Growth

If you go about it in a smart way, there is a way to achieve double digit program book advertising revenue growth.

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Who’s Looking At Your Program Book? – Podcast
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How To Design A Program Book Ad That Your Advertisers Will Love

Patrons are attending a performance to be entertained, so why should that entertainment be limited to the stage?

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Is Your Arts Organization Outsourcing To The Right “Relationship”?

Nope, that’s not a typo–the headline shouldn’t be “Is Your Arts Organization Outsourcing To The Right Vendor?”

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Want To Have Your Best Program Book Ad Sales Year Ever? Here’s How.

Now is prime time to begin next season’s ad sales campaign!

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How To Price Your Program Book Ads

Do this right, and you’ll be set up for success, but do this wrong, and you will be in a world of hurt.

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How To Get More Completed Surveys

Instead of a “pay wall” they wanted a “program notes wall!”

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The Importance Of A Professional Sales Force – Podcast
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Are You Majoring In Your Minor and Minoring In Your Major?

I love the line trying to serve the different impulses can result in a hodgepodge approach.

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Overcoming Program Book Sales Objections – “I Have All The Business I Can Handle”

This program book advertising sales objection is a common one, especially just to get you off the phone.

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The Most Important Program Book Lesson You’ll Ever Learn

If you are a performing arts organization and you are handling the publishing of your program books in-house, like it or not, your organization is a niche publisher.

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How Much Advertising Do You Need To Sell – Podcast
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Staying On Top Of Your Program Book Advertiser Receivables In 5 Easy Steps!

You will always have program book advertisers that will string out their terms as long as they can.

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Would You Like French Fries With That Program Book Ad?

Everything we do here at Onstage Publications is based on systems.

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9 Easy Steps To Be A Marketing Genius – Guaranteed!

If you are in charge of marketing for your business or performing arts venue, you know then that within the last couple of years, all the rage has been with automated marketing.

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Bringing It All Together–The Program Book Advertising Sales Close

Is there a right time to close? Yes, often and early.

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The Only 2 Program Book Sales Aids You Will Ever Need – Podcast
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Make A Killer Program Book Advertising Recommendation

The program book advertising recommendation is the beginning of the end.

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My New Year’s Resolution – Continue Having Fun!

Anymore, company culture is all the rage.

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To Gain Advertisers, Think Full Service A Quick Tip – Podcast
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The Never Ending Program Book Advertising Sales Campaign

By handling your program book ad sales this way, your program book ad sales cycle never ends!

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Overcoming Program Book Sales Objections Series–“I Never Advertise”

At Onstage Publications, we run into this objection often.

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The Program Book Advertising Presentation

The program book advertising sales presentation is the heart and soul of the entire sales process.

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Program Book Advertising Sales Fact Finding – What Is It? How Do You Do It?

Fact finding is the foundation on which any program book advertising sale is built

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Millenial Series – Thoughts On A Paperless Program Book

I gave Stageview a try and quickly learned what an impressive development this new media truly is.

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Why The Holidays Are A Great Time To Sell Program Book Advertising

The holiday’s have traditionally been a very strong program book ad sales time for us.

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Are Program Book Page Turns Old Technology?

Program book page turns are not old technology but still a pertinent piece of the marketing package for performing arts venues.

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To Outsource Or Not To Outsource Your Program Books, That Is The Question – Podcast
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Program Book Advertising Account Preparation – Getting The Most Out Of Every Call

Careful preparation for each call is not merely helpful, it’s an obligation to the customer.

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Overcoming Program Book Sales Objections Series – “Advertising Doesn’t Work”

At Onstage Publications, we love getting this particular program book advertising sales objection.

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You Too Can Have A Killer Program Book Production Department

If it were only as easy as getting hypnotized!

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Overcoming Program Book Advertising Sales Objections Series – “Everybody Knows Me”

If you follow a system to handle them, and practice the system, they can actually be fun.

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Why Are Some Program Book Sales Reps More Successful Than Others?

I am able to immediately gauge who our top producers are.

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Making Your Program Book Sales A Snap!

When calling new prospects and renewal advertisers, make sure you follow this simple approach on each and every call and you’ll be on the road to success.

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How Long Does It Take To Produce A Program Book – Podcast
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Predicting The Future of Program Books

When we launched Stageview two years ago starting with the 2013-2014 performing arts season, our clients kicked and screamed at us and were adamant that no one would use it.

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Five Secrets to Getting the Most from Your Program Book Sales Reps

A ringing bell, laughter, lots of clapping, big screen television flashing, grill fired up, surprise Friday happy hours. Is it a party? Nope, it’s just our sales floor!

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Get Paid Quicker From Your Advertisers

If you don’t have a good system in place for invoicing your advertisers, expect to continue guessing about when you’ll get paid.

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Advertising Proofs Made Easy – A Step By Step System

Just as there is a system for a bullet proof pub schedule, it’s easy to set up a system for a bullet proof ad schedule.

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Who’s Looking At Your Program Book?

If your seats look blank to you even though they’re filled with patrons then you may want to consider using a program book app.

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5 Tips for a Bullet Proof Pub Schedule

No need to stress out, follow these 5 tips and you will have a bullet proof pub schedule.

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The Importance Of A Professional Sales Force

I think lots of times, especially in the not for profit world, sales is a dirty word.

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To Gain Advertisers, Think Full Service – A Quick Tip

You have to have an edge over your competition or you will be certain to be lost in the mix.

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To Outsource Or Not To Outsource Your Program Books, That Is The Question

Another way to position this question would be–what is the true role of a performing arts organization?

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9 Questions You Should Be Asking Your Program Book Provider

Right about now is when program books start to show up on performing arts organization’s radars and the panic starts to set in.

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Focus Your Attention And Energy On The Stuff That Matters!

Focus your attention and energy on the stuff that really matters.

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How Long Does It Take To Produce A Program Book?

The question is relatively easy to answer with the correct data.

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The “Art” of Selling Performing Arts Advertising – A Quick Tip

Selling print advertising is not something that comes naturally to everyone.

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How Much Advertising Do You Need To Sell?

It is very important to keep your eye on your current ad revenue base and plan your sales canvas accordingly.

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The Only 2 Program Book Sales Aids You Will Ever Need!

What Are They, You Ask?

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Should Complimentary Tickets Be Given?

A great question, but also a dilemma!

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