Advertising that Performs, Guaranteed
Advertisers - patrons of the performing arts are loyal, appreciative, and discerning, which is why so many brands covet the chance to build a relationship with them. Great advertising placed in a performing arts program book can differentiate your brand from your competition and set the stage for building a lasting relationship with a powerful group of consumers.
61% of patrons are more likely to purchase from companies that are friends of the arts.
50% of patrons feel good about doing business with performing arts advertisers and 39% remember their logo.
69% of patrons think highly of companies that are friends of the arts.
96% of patrons take the program book home and feel it's an important part of their experience.