It’s hard not to love the holiday season. Everyone is friendly, your favorite holiday songs are on the radio, you have the exchanging of gifts to look forward to, and plenty of time spent with friends and family. For many people, the holidays also include going to see some holiday performances at your local performing arts venue. The classics are all popular this time of year – such as The Nutcracker, A Christmas Carol, A Christmas Story, and more.
Trying to get your business in front of these busy people though is not so easy. If you’re looking for a unique advertising medium for your business, one often overlooked place is performing arts program book advertising. Performing arts program book advertising is an excellent place to advertise your business, especially this time of year to get in front of a coveted demographic. Here are just a few reasons why.
1. Your Potential Customers Will Be In A Good Mood
First, it’s hard to be in a bad mood when you’re about to see a holiday performance. Your potential customers have likely been looking forward to it for weeks, they’re out with friends and family, and the performance itself will likely be great. Having your ad in the program book when they are already in a good mood is a great way to associate your brand with a positive experience.
2. People Are in The Mood to Shop
Secondly, shopping for gifts is one of the biggest parts of the holiday season. It’s during this time of year that people spend hours shopping, either to get a loved-one gifts or to take advantage of the sales for themselves. Whatever the reason, people are in the mood to shop this time of year, so you might as well take advantage of it. While people are sitting in their seats, waiting for the performance to begin, their minds might start to wander about what gifts they still need to get. This is the perfect time for your advertisement to appear before their eyes in the program book.
3. Performing Arts Program Books Leave with The Audience
Once a performance is over, many patrons choose to keep their program books for keepsakes. It is a nice souvenir to remember the performance, and so it often finds its way back to a person’s home. Now you’re not only advertising to someone before the performance, but you are having them carry your advertisement home with them. Perhaps they will look at it later, or show it to a friend. Your performing arts program book ad is now getting more visibility, and at a time when the person is again in a good mood.
4. Performing Arts Program Book Advertising is Affordable
At this time of year, every company is competing to get their businesses noticed. As a result, the typical advertising mediums tend to be more expensive. With everyone trying to get their ads on TV, billboards, or in newspapers, you can expect the rates to climb. But with performing arts program book advertising, you can expect the rates to be more affordable.
5. You Reach a Coveted Demographic
Finally, consider the people who are likely attending these performances around the holiday season. These people are typically affluent, well-educated, and ready to spend some money. Many business owners find it hard to reach this coveted demographic, but by advertising in performing arts program books, you can reach many of them at once. If this is the type of demographic that your business is after, performing arts program books should be a strong consideration when putting your advertising budget together during the holidays.
Is Performing Arts Program Book Advertising Right for Your Business?
In the end, it all comes down to what is right for your business. You need to look at your budget, the audience you’re trying to attract, and the products you’re selling. However, if you’re trying to find a cost-effective way to advertise to people who want to spend money around the holidays, while also capitalizing on the good cheer in the air, then make performing arts program books part of your next move. Good selling!